Strategic marketing that works

Advil

Taking the pain out of re-positioning

Bupa

Carving a big blue space out of China’s health insurance market

GSK

Helping the over 50s to age well

Maximuscle

Supplementing a brand portfolio to win big

Unilever

Unilever’s commitment to sustainability

Boursin

Building brand equity for France’s favourite fromage

Bush’s

Infusing iconic Americana with Latin flavour (and positioning)