Strategic marketing that works

AddedValueGroup

.@Cheerios launches campaign to highlight the problem of unstable bee population @AddedValueGroup #brandswithpurpose https://t.co/ZkIF2fNEeb

31st May 2016

Bupa

Carving a big blue space out of China’s health insurance market

Herta

Repackaging the sustainable message

Infiniti

Steering towards fear to create luxury automotive confidence

Iglo

How to make the captain cool again

Boursin

Building brand equity for France’s favourite fromage

GSK

Helping the over 50s to age well

Peroni

How to turn a local beer into a global brand

PepsiCo

Bringing snacks and drinks together