Reality Marketing

21 Mar 2003|Added Value

I don’t have the exact figures, but it’s clear that a large portion of our media fare is now reality based. This trend toward the raw, uncoated version of life is having its impact on marketing as well. People want the raw facts, not the glossy hype that typified brands and campaigns of the past. Clearly, the popularity of blogging is just one more aspect. “Don’t finesse your communications – tell me what you think and tell me now,” is what we’re asking for. Introducing “Reality Marketing.”

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