Europeans have to relearn

16 Mar 2006|Added Value

Published in: MARKENARTIKEL (Issue 08/2006)
Author: Simone Becker

China is not only the factory for the world, but with 1.3 billion people, the potentially largest market in the world. The Do’s and Don’ts for brand management in China.
For more information please contact Anne-Kathrin Kirchhof

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