BfG News Issue 5 - Eco Innovations
05 Oct 2007|Added Value
Ethical Beauty – Stella McCartney launched ‘care’ this summer; an organic skin care range complete with recyclable packaging. Certified by ECOCERT, the product website also carries tips for sustainable living.
From Cosmetics to Compost – Lush are using popcorn packaging for their mail orders and because this lightweight, biodegradable filler is ‘clean’ all soap and shampoo bars can go stark ‘naked’ – without plastic bags. They’ve also thought about the end of the packaging’s life & include instructions on setting up your own compost heap in every box.
Vending Innovation: UK-based WaterWerkz’s patented pouchlink system offers freshly made drinks in situ and the lowest ‘food mile’ rating of any vended packaged cold drink and 80% energy reduction by flash chilling (compared to traditional vending machines).
VW Blue Motion – Spoilt for choice, customers walking into their nearest VW showroom will be able to order a hybrid option in any VW model, with some available as early as next year. A great example of Volkswagen’s sustainable innovation strategy.
Solar Charged – Sanyo’s Eneloop series of rechargeable batteries embraces innovative technology with the launch of their solar recharger, epitomising clean energy whilst remaining functional and communicating Sanyo’s eco-friendly corporate philosophy.prev next