BfG News Issue 17 - Eco Innovations
17 Dec 2008|Added Value
Eco Dry – BaByliss have launched their new hairdryer that uses 50% less electricity than the normal 2000 watt model. Normal dryers use around 95% energy for heat & 5% for air flow, which both combine to dry hair. The Eco Dry works by using a new motor that concentrates on increasing the air flow. In other words, it boosts the least energy-intensive way of drying your hair.
Paper Bottle – first of its kind in the world & an environmentally friendly alternative to plastic bottles. Made from food-safe and fully recyclable materials, this innovative new packaging has been developed and designed by Brandimage and won the EcoDesign Award at the IDEA awards 2008.
Wooden sticks – USB memory sticks are becoming an increasingly popular choice for promotional campaigns. These sticks from studio OOOMS are made to stand out from their natural environment of computers and offices. The sticks are picked from the forest floor and then handmade into unique and personal USB memory sticks.
Wear Your Music – combines music memorabilia, a staunch reuse ethos, and charitable donations—taking guitar strings donated by rock, country, and pop stars and handcraft them into unique bracelets. The strings are bound by 100 percent recycled silver, and bear the initial of whichever rock star’s strings are wound round your wrist—and 100 percent of the profit from each goes to a charity of the artists’ choice
Wrap Rage – at this time of year many of us will be struggling with the virtually impenetrable packaging. Online giant Amazon are working with manufacturers to eliminate the causes of Wrap Rage while also minimizing the impact of packaging on the environment. As a result, 19 best-selling products are now available through Amazon in smaller, easy-to-open and recyclable cardboard boxes. New packaging on one popular kids toy, for example, eliminates 36 inches of plastic-coated wire ties, 1,576.5 square inches of printed corrugated package inserts, 36.1 square inches of printed folding carton materials, 175.25 square inches of PVC blisters, 3.5 square inches of ABS molded styrene and two molded plastic fasteners. Phew!prev next