Added Value Group acquires Market Research Agency Saffron Hill
30 Sep 2009|Added Value
Added Value, WPP’s brand development and marketing insight business, has acquired Saffron Hill Research, a full service market research firm based in Singapore and the Philippines. Saffron Hill, now named Added Value Saffron Hill, will benefit from access to Added Value’s worldwide network and brand development and marketing insight capabilities. In turn, Added Value will be strengthened by Saffron Hill’s in-depth understanding of South East Asia as well as their strong client relationships and reputation in this region.
Added Value Saffron Hill will continue to operate with autonomy under the leadership of Raymond Ng and Tessa Brown as Managing Directors of Singapore and Rina Zurbito-Igual as Managing Director of the Philippines. Ng, Brown and Zurbito-Igual will continue to build relationships with key clients in the region, including brands like Kimberly Clark, BAT, Epson, Aviva and SMART. Janine Hawkins, CEO of the Added Value Group says, “I am very excited that Saffron Hill is joining our Group. South East Asia is a huge opportunity for us, and right from the first meeting with Saffron Hill I knew that they would be a great partner for us in developing our Asian business. Raymond, Tessa and Rina have built a dynamic and creative business, and we are delighted to have their skills and experience within our growing team.” Ng adds, “As an independent agency, we are very aware that to stand out we need to continue to provide client service from senior, high calibre consultants and offer simple yet creative approaches that focus on solving our clients’ issues. Added Value’s approaches, tools and advanced frameworks will allow us to dramatically enhance this service and I foresee that we will be able to contribute to our clients’ brand strategies at an even higher level.” Saffron Hill Added Value will collaborate with other Added Value offices around the world to enrich the company’s expanding client needs and bring solid experience especially in the Asia region.
EDITORS NOTES About Saffron Hill Research Saffron Hill Research is a full service market research agency established in 2001 with offices in Singapore and the Philippines. Saffron Hill works for blue chip brands across a wide range of categories, from FMCG, media and telecommunications to pharmaceutical and finance, engaging with every level of their markets’ consumers. For further information please visit us at: www.saffron-hill.com
About The Added Value Group Added Value offers brand development and marketing insight services to blue-chip companies across all industry sectors. Everything they do starts with insight and ends with action, in pursuit of healthy brand growth for their clients. With a footprint that now extends across 26 locations in 14 countries, drawing on the expertise within its global network, Added Value Group fuses brand marketing, consumer insight, innovation, and communications optimization to help solve clients’ marketing problems. Added Value Group is headed by Global CEO Janine Hawkins. Added Value Group is part of Kantar Group, the information, insight and consultancy arm of WPP, the world’s leading communications services company. More information is available at: www.added-value.com
About Kantar Kantar is one of the world’s largest research, insight and consultancy networks. By uniting the diverse talents of more than 20 specialist companies – including the recently-acquired TNS – the group aims to become the pre-eminent provider of compelling and actionable insights for the global business community. Its 26,500 employees work across 80 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies. Kantar is a wholly-owned subsidiary of WPP plc. For further information, please visit us at www.kantargrouptns.com
About WPP WPP is the world’s largest communications services group. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising; media investment management; information, insight and consultancy; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The company employs 135,000 people (including associates) in 2,400 offices in 107 countries. For more information, visit www.wpp.com. For more information contact: Kate.firstname.lastname@example.org next