Market: Cultural Inspiration

01 Jan 2009|Added Value

We use cultural insight to look at the world from a different point of view and pinpoint inspiring and emerging expressions of the values that could be leveraged to redefine your category.

Great inspiration happens when you see the world from a different point of view and discover things that you haven’t seen before. We use cultural insight to turn the world on its head and pull out the patterns of change that are going to be important in the future.

Imagine your market is all about ‘indulgence’, ‘speed’ or even ‘happiness’. Imagine you’ve identified ‘masculinity’ or ‘efficacy’ as dynamics in your category. Cultural Insight takes these ideas and brings to life how they can be delivered and owned in the future.

Consumers can tell you what things mean today but we look at emerging culture (from design, fashion and film to emerging technologies, products and businesses) and apply semiotic analysis to understand what these things will mean tomorrow and to define what all that means for your brand.

Whether you are looking to create a new brand or product or communication campaign, Cultural Insight can take a concept, bring its many faces to life, and give you the inspiration you need to work with in the future.

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