Answering questions about the future of marketing

15 Nov 2010|Added Value

What are the challenges facing clients and agencies in a fast changing world? How can marketers make their budgets work harder? How is digital changing the way we connect with consumers?

We asked Mark Whiting, Director of Marketing Intelligence at Moët Hennessy for his thoughts on the future of marketing and insight – particularly for luxury brands.  In these four short video extracts, Mark shares his view on some of the central questions marketers want answered.Since this interview, Mark has joined Added Value as a director in our Paris office.  Click here to contact him.

What’s in the future for insight and marketing?


How could segmentation work harder?


How can brand tracking deliver more value?

What’s the biggest challenge in tracking consumer insight online?

If you have trouble seeing the videos, click the headline links to go straight to Added Value’s YouTube channel.

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