Eco Innovations - March 2012
15 Mar 2012|Added Value
A master in the principles of gamification and nudge theory to encourage behaviour change. To date, the company has over 3.5 million members (US & UK) who receive reward points based on their level of recycling. They are now taking the principles perfected for recycling and branching out into changing our transport behaviour. In conjunction with Transport for London (Tfl), their new initiative rewards people for ditching the car and choosing to cycle or walk. One to watch – launching next month.
Software giant, SAP, have developed an internal carpooling game for their employees called TwoGo. Points are earned in various ways but the main point of TwoGo is to match employees who drive similar routes to work. SAP claims that Twogo has taken thousands of cars off the road and has helped build social ties amongst employees. SAP is also saving money.
Our AV UK team have been doing some pro-bono work with Hermione and her team over at DoNation. They are an enthusiastic bunch and their take on gamification is called DoActions. Their mission is to inspire wide scale, positive and sustainable action by enabling people to donate by doing. What will you pledge?
Getting competitive about your CO2 footprint. We’ve talked before about this element of nudging through social pressure. German software provider GreenPocket have launched a social metering app that shares consumers data on their Facebook page for others to view and compete with in weekly energy efficiency contests.
So how far can we take gamification to affect social change? Nikolas Rechtiene thinks all the way. His Urbania project is designed to allow users, through gamification mechanics, to play and discover the connection between technology and our environmental future. His belief is that with everyone working together to figure out how to create a sustainable virtual world, those lessons can be transferred to our reality. Get involved.