How to Get Girls to Become Engineers
22 Nov 2013|Cultural Insight Team
In the torrent of recent gender specific marketing, we have found a light at the end of the tunnel. The toy company Goldie Blox has released a fantastic campaign which brakes down traditional stereotypes towards gendered toys.
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Goldieblox have developed interactive books and games which intend to disrupt the pink aisle and inspire the future generation of female engineers. Brilliant news.
Image credit: rollingstone.com / Goldie Bloxprev next