Added Value South Africa’s Andrea Ellens was recently interviewed on Maggs on Media (eNews) on the topic of sustainability in relation to brand building.

Andrea discusses how important it is for brands to have a sustainable strategy, especially in world where both consumers and stakeholders increasingly vote against unethical or unsustainable brand behaviour.

For more on Added Value’s Branding for Good point of view, click here or sign up to Branding for Good News.

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