The computer gaming industry is bigger than the film and music industries put together – and doubling every five years! It is also changing fast. The typical computer gamer is in his mid 20s and female gamers account for one of the fastest growing parts of the market. New developments in sociability and interactivity are also transforming the industry. Brands & Gaming is the first major study of the alliance between consumer brands and computer gaming and shows huge opportunities for brand development.
Written by consultants from Added Value and B.I.G., the book studies the impact of computer gaming on business and brands and offers an insight as to how marketers can maximise promotional opportunities such as sponsorship and product placement with optimal targeting.
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