A positioning that takes flight

Aéroports de Paris was fragmented into more than 10 terminals that were managed as independent business units. As a result, it was struggling to provide a consistent experience for its passengers.

We set to work with the central team to scope the existing knowledge from previous quantitative and qualitative research, dive into the brand’s history and take a closer look at the competition and cultural trends in the category.

The new positioning was fully embraced by top management and employees alike, leading to a new portfolio definition, communication brief and strategy for passenger services.

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