How to get people crunching at Christmas?
For a snack brand like Pringles, Christmas is crunch time – 60% of its annual sales occur during the festive period.
The brand saw a golden opportunity and we helped them act on it using our expertise in consumer market segmentation and target marketing. We developed a new approach to identifying the target audience when it’s at its most receptive. The brand was then empowered to deliver and amplify a seasonal message that really hit the spot.
Pringles enjoyed a very merry Christmas as a result.prev next