How to get people crunching at Christmas?

For a snack brand like Pringles, Christmas is crunch time – 60% of its annual sales occur during the festive period.

The brand saw a golden opportunity and we helped them act on it using our expertise in consumer market segmentation and target marketing. We developed a new approach to identifying the target audience when it’s at its most receptive.  The brand was then empowered to deliver and amplify a seasonal message that really hit the spot.

Pringles enjoyed a very merry Christmas as a result.

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