Audi

Driving beyond "Vorsprung durch Technik"

Audi’s emphasis on “progress through technology” has helped the car maker gain an enviable reputation for design innovation that has propelled it towards premium brand status.

Throughout our ten-year relationship with Audi, our expertise in brand performance analysis has helped consumers appreciate this relentless drive towards technological excellence. Whether producing the first four-wheel-drive rally car, or cutting-edge electric/hybrid concept cars, Audi has always been at the forefront of what’s technologically possible, without compromising its design principles.

We helped build, manage, and fine-tune that valuable brand equity, pushing the brand beyond the merely functional into the realms of the intensely emotional.

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