Bupa

Carving a big blue space out of China’s health insurance market

Bupa is a challenger health insurance provider with big growth ambitions in Hong Kong.

To help them achieve consumer inspired growth, our segmentation and innovation experts came together to pinpoint the most fertile pockets of opportunity, illuminate the product features that would resonate most and help build a pipeline of product and service initiatives.

We identified the opportunity to relieve the burden of Hong Kong families caring for both aging parents and growing families, which directly led to the launch of “Bupa Together” alongside two other idea launches. The initiative offers generous discounts and benefits including a combined annual benefit pool for family members who enrol together. A health insurance first in Hong Kong!

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