Nissan

How to create a consistent brand personality for a global car giant?

Nissan came to us for help in developing a brand character that would resonate across the world – and to understand more about the audience that would respond best to that character.

We used our expertise in segmentation and character development to create a compelling personality. We used qualitative research to explore what this would mean for car buyers globally before drilling down into implications for internal audiences within the business.

Nissan drove off with a clear sense of the character, tone and behaviours needed to resonate with its key target across the globe.

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