PepsiCo: Snacking

A sensational new brand positioning

In partnership with PepsiCo we identified a great opportunity for future growth in snacking resulting in the launch of Sensations and Sunbites.

We created and positioned ‘Sensations’ which was launched in 2002 and generated £80m in its first year. The brand is still going strong retaining its original core messaging and has since expanded further in the snacking market with crackers and nuts.

As well as developing the positioning and communications for Sunbites we teamed up with a chef to create the flavours setting the foundations for what is now a £24m brand and has shown continued growth since its launch in 2007.

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