Kantar Added Value a tenté de définir les ingrédients de l’iconicité des marques, et a identifié six grandes composantes.
This month we will talk about how brands are leveraging the principles behind Behavioral Economics to drive change for the better.
This article explains how marketers can harness the power of Instagram and user-generated visual content to create value for their brands.
5 emerging themes shaped by the events of 2016 & questions every brand should consider in relationship to them
Brands must be brave about social issues that minorities care about.
Cultural Value is rapidly becoming the new currency in marketing and innovation.
5 marketing tips drawn from the global phenomenon.
Read the July edition of Edits on the new social media landscape.
Brands across categories and countries are grappling with how to address cultural issues such as race and identity.
Discover five July social good innovation selected by our Branding for Good team.
A POV article on how brands could use new chatbot technology to interact with consumers.
5 strategic tips to help you engage with your consumers via social media.
Proliferating problems on the ground and anxiety in the air buffet the world’s oldest franchise and challenge its power to unify.
Which companies have made strides in this space and what are the lessons we can draw from these? This month’s Edits moves the conversation forward.
Women make up an increasingly powerful and lucrative target market that cannot be ignored.
How the EU referendum result will impact brands.
Brand experience innovation is anything a brand does in culture to bring its purpose to life.
Brands bring their purpose to life by creating experiences for their consumers.
A brand structure breakdown of the EU referendum.
It is time to consider that today’s female consumer is looking for substance.
Google reclaims from Apple the no.1 position in the 2016 BrandZ Top 100 Most Valuable Global Brands ranking.
Guidance on how to act on and communicate brand purpose to a variety of key audiences.
Brand inspiration fast.
Does it matter where a brand comes from? Or where its products and goods are produced?
This month, we look at innovation in the realm of brand experience.
Proudly introducing ‘M&S &’; a fresh new promotional event that pairs M&S’s unique heritage with talented names across the globe.
How brands are using emojis to connect with people.
Starbucks have managed to create unique moments and milestones that their community can share.
Added Value conducted a global five stage study showing how successful brands thrive by delivering Cultural Value.
Taking a step back from big data
Top 5 tips for winning with brand character to ensure consumer appeal and competitor distinctiveness.
Here’s five tips to help you think about getting the most out of your mobile respondent.
Understanding how the positioning could translate into local culture will provide brands with a strong platform for success.
Implementing an effective brand strategy is vital for both global and Chinese brands.
China market continues to be an immense challenge for brands.
This month’s Branding for Good newsletter focuses on the Climate Change treaty just concluded in Paris
Simply because creating and designing amazing products is not enough anymore for forging an iconicity.
From connecting to culture to making the most of your history and heritage, here are five ways to help your brand reach iconicity.
Brands that connect most powerfully to culture emit a magical frisson of ‘cool’.