As the gap between the rich and the poor continues to widen, brands must increasingly make the complex more accessible
5 social good innovations picked for the November 2017 issue of Branding For Good
Panos Dimitropolous culturally analyses the Chinese market for the latest BrandZ report on Chinese brands.
In China premiumization represents a huge growth opportunity for brands.
As the Chinese economy continues to evolve, brands are identifying women as an increasingly important consumer segment, especially in the area of health and wellness.
China is starting to witness a rapid growth in the area of sport and fitness as consumers start to display a new found desire to exercise and keep fit.
Culturally tuned brands are interacting with consumers in new ways, places and moments by telling stories that are part of culture.
The most successful brands are the ones that tap into and even create culture themselves.
Cultural secrets can inspire new ways for luxury brands to stay fresh and one step ahead of their customers.
Travel brands need to keep pace with the rapidly changing trends and consumer profiles in the China market.
Hotels are struggling to understand Chinese culture and female travellers.
In the past 20 years, the rise of luxury and wealth in emerging markets like China, Russia, and India is indisputable.
With a cultural shift in luxury consumer drivers in the Chinese market we take a look at what luxury brands need to do to find growth.
Hispanics are a growing and thriving population in the United States, and one brands should pay close attention to.
Asia is quickly becoming the world’s luxury epicenter.
A snapshot into one of the world’s fastest growing economies.
Dancing with the dragon.
Luxury insights extracted by Added Value across Greater China.
A snapshot into one of the world’s most interesting and diverse markets, part of the MINT group of countries to look out for.
As the middle class continues to grow in Asia, how can brands win by helping Asian moms to resolve the cultural tensions they now face?
With a domestic market of roughly 250 million, the Indonesian middle class is growing in wealth. How can brands create premium to attract this emerging group of consumers?
The future of time-honoured Chinese brands.
Being feminine & sexy continues to be important, but coupled with a strong, determined attitude to life.
Discovering the city of rapid change and grand statements…
Are we sure Brazil matters for brand owners?
World Cup 2014: opportunities to introduce innovative concepts and pushing marketing to new heights.
We take a look at three different approaches being used by brands to engage football fans.
Added Value China shares the top five strategies to entice India.
India is a marketplace that poses significant challenges to luxury brands.
5 ways for brands to harness the power of the world’s second largest economy.
How brands can drive growth in China this year and beyond.
For anyone interested in unlocking opportunities in China understanding the Chinese New Year is key…
Olga Menshikova, Deputy Managing Director of Added Value Russia, shares her top tips on how brands can win in this ever-changing market.
In a market renowned for its beautiful women, think Natalia Vodianova and Anna Kurnikova, it perhaps comes as no surprise to know that the fashion and beauty category is big business.
The market is buzzing about Microsoft’s acquisition of Nokia’s mobile phone business and how it will impact both brands.
Understanding how trends work enables marketers and brand custodians to differentiate between short-term fads and trends.
Brazilian brands have spread internationally by promoting a national cultural narrative, in contrast to China and India where brands tend to hide their cultural origin.
The business of beauty will be booming big time in Asia over the next couple of years.
Understanding the Golden Weeks phenomenon is critical to success in China.
Insights into what makes the consumers in African markets tick.
Self-expression and the desire to be noticed are not alien to many African cultures.
We talk to CIC, the first company specializing in social media research in China, to understand the impact of social media in China and how it differs from Western social media.
McDonald’s Fast Feeder’s campaign sheds light on the evolving Chinese consumer.
The successful brand migration of Vodafone’s first African acquisition.
If you’re a Multi-National Company (MNC) facing issues in India or considering market entry, what should you be thinking about?