Latest Posts

Part 3: Top Tips to Improve Brand Efficiency in China

03 Feb 2016 | Added Value China

Understanding how the positioning could translate into local culture will provide brands with a strong platform for success.

Part 2: Innovating Your China Brand Strategy (360 approach)

03 Feb 2016 | Added Value China

Implementing an effective brand strategy is vital for both global and Chinese brands.

Part 1: Optimizing China Market Entry for Brands

03 Feb 2016 | Added Value China

China market continues to be an immense challenge for brands.

How Can Premiumization Help Brands to Solve Marketing Challenges? - Part 2

17 Nov 2015 | Added Value China

Cultural strategy plays a key role.

Why We Like Emerging Markets

13 Mar 2007 | Added Value

It happens once every 600 years

20 Feb 2007 | Terri Ducay

Shopping in China

02 Jan 2007 | Cynthia Chan

Who You Know

21 Dec 2006 | LiAnne Yu

The Growth of Chinese Design

15 Dec 2006 | Cynthia Chan

China's Middle Class

24 Aug 2006 | Cynthia Chan

xin xin renlei

08 Aug 2006 | LiAnne Yu

Guest Blogger: Gordon Gray

26 Jul 2006 | Cynthia Chan

They get to choose

12 Jul 2006 | Cynthia Chan

Multiculturalism in China

10 Jul 2006 | LiAnne Yu

Beckham’s missing in action in China

28 Jun 2006 | Cynthia Chan

Compared to the US

27 Jun 2006 | LiAnne Yu

New Culture of Cool

24 Jun 2006 | Christoper Ireland

World Cup's Everywhere in China

11 Jun 2006 | Cynthia Chan

China's window to the world

18 Feb 2006 | LiAnne Yu

A New Type of Chinese Hero

31 Jan 2006 | Cynthia Chan

China's brands emerge

06 Nov 2005 | LiAnne Yu

The Value of Meaning in China

02 Oct 2005 | Darrel Rhea

Brandnames in China

04 Aug 2005 | Cynthia Chan

What Does China Want?

25 Jun 2005 | LiAnne Yu

Up Close In China

13 Jun 2005 | LiAnne Yu

Beijing -- day two

08 Jun 2005 | Cynthia Chan

Beijing -- day one

06 Jun 2005 | Cynthia Chan

The Chinese Diaspora

06 May 2005 | LiAnne Yu

Multicultural China

02 May 2005 | LiAnne Yu

Faces in China

29 Mar 2005 | Cynthia Chan

The Price of Everything

04 Mar 2005 | Darrel Rhea

Reporting from China

17 Feb 2005 | Christoper Ireland