Paul Cowper, Managing Director UK, talks about building coherent, distinctive and relevant brand behaviour through action and reaction.
ESOMAR Congress Sept 2015
The endless debate of figuring out exactly when a TV commercial effectively influences the viewer.
Shorter, devise agnostic questionnaires are the future of tracking studies.
Does an event like the Emmys provide a compelling platform around which brands can build relevant, generous content?
Measuring and monitoring brand equity has become a required discipline for any global marketer.
Built for the way marketing works now, Added Value launches Activator: Next Generation Tracking…
Five learnings from the Advertising Research Foundation Convention
Our team discusses changes in marketing and insights, the claim that ‘tracking is dead’ and how Added Value is Transforming Tracking.
Long-term relationships benefit the health of the brand, and can save both parties a significant amount of time and money.
We need to rethink the question of calculating ROI on digital…
Beer brands are falling flat by failing to communicate to women simply because they are branding them pretty and pink.
Brands are leaning towards communicating more emotional brand experiences in a bid to hook viewers on a deeper level.
China’s people are increasingly proud of the country’s growing status; and brands are taking notice, looking to form stronger relationships with the country’s consumers.