Latest Posts

Gender bias on Instagram

27 Mar 2017 | Added Value

We thought visual social media was fertile ground to analyse gender bias.

Efficiency or Effectiveness?

10 Dec 2012 | martinrp

With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]

China Perspective: Pixelating the streets - the new digital outdoor

15 Oct 2012 | Nic Bulois

With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]

From Celebrity Endorsement to True Ambassadorship in India

27 Apr 2012 | Added Value

With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]

Marketers' Toolbox: The Power Of The Road Trip In China And India

25 Apr 2012 | Added Value

With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]

Using Culture as an environmental ‘call to arms’

14 Mar 2012 | Added Value

With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]

Could the post 90s be China’s environmental saviours?

14 Mar 2012 | Added Value

With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]

Press release: Added Value appoints Bart Michels as Head of Global Clients

28 Feb 2012 | Added Value

With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]

Brands Like Nescafe Are Tapping Rebellious Figures in China

30 Jan 2012 | Added Value

With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]

Communications that are hard to sleep after

20 Oct 2011 | Added Value

With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]

Retail: An experience to remember

14 Sep 2011 | Added Value

With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]

Google distinguishes itself by making a difference

26 May 2011 | Added Value

With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]

In conversation with Dr. David Stachon, Ergo Insurance

20 May 2011 | Added Value

With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]

The Science of Insight and Marketing

08 Apr 2011 | Added Value

With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]

Communicating in the People’s Republic

28 Feb 2011 | Added Value

With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]

Could marketing help prevent the spread of HIV?

26 Oct 2010 | Added Value

With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]

Will legislation really help smokers quit?

24 Oct 2010 | Added Value

With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]

Cultural Communication Podcast: The Inverted Triangle Dilemma: A Fresh Perspectives Podcast

30 Jul 2010 | Added Value

With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]

Knowledge Visualization in Design Practice: Exploring the power of knowledge visualization in problem solving

22 Jul 2010 | Added Value

With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]

Playing ball on the African continent

20 May 2010 | Added Value

With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]

Vodafone case study: because to know me, is to love me

18 Feb 2010 | Added Value

With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]

Lost in Translation

04 Dec 2009 | Added Value

With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]

Trial by jury

03 Dec 2009 | Added Value

With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]

They can tell by the look in your eye...or can they?

03 Dec 2009 | Added Value

With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]

"Branding for Good": sustainable growth for brands and businesses

29 Oct 2009 | Added Value

With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]

SABMiller Case Study: distilling beer down to its most inspiring essence

18 Oct 2009 | Added Value

With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]

Santander case study: revving up sponsorship

18 Oct 2009 | Added Value

With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]

Colgate-Palmolive case study: cleaning up in the USA

01 Sep 2009 | Added Value

With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]

Bfg News Issue 21 - Eco Innovations

21 Jul 2009 | Added Value

With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]

Interview: "Consumer Insights: Internet & Market Research"

13 Apr 2009 | Added Value

With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]

Communication tips to help marketers thrive during the economic crisis of 2009

22 Jan 2009 | Added Value

With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]

Added Value polls the emotional response of voters following the Obama Infomercial

30 Oct 2008 | Added Value

With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]

US Election: Added Value reveals voters' emtional connection with candidate Brands

28 Oct 2008 | Added Value

With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]

BfG News Issue 16 - Expert View: Building a Brand, and a Movement

16 Oct 2008 | Added Value

With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]

BfG News Issue 16 - Eco Innovations

16 Oct 2008 | Added Value

With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]

BfG News Issue 13 - Expert View: Change marketing – a different kind of conversation with customers

13 Jun 2008 | Added Value

With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]

Internal Alignment: The Whole Experience

17 May 2007 | Added Value

With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]

How Brands Blossom in an Increasingly Complex World of Choice

30 Jan 2007 | Added Value

With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]

Grow your brand: from source to communications

17 Jun 2006 | Added Value

With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]

NCLR: Branding for the Future of Hispanics

26 May 2006 | Added Value

With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]

Sound and Brand: The Effect of Sound on the Web

30 Apr 2006 | Added Value

With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]

To bear position - challenges and opportunities of brand communication in the tourism sector

16 Mar 2006 | Added Value

With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]

Motorola: Global Views: Guiding Strategic Design Direction

25 Feb 2006 | Added Value

With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]

Brands & Gaming

18 Nov 2005 | Added Value

With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]

''More than the mountain'': Branding The Western Cape

04 Mar 2005 | Added Value

With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]

eCommerce Trust: Building Trust in Digital Environments

30 Mar 1999 | Added Value

With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at User-Generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]