Latest Posts

Getting the X factor. Reaching a generation in turmoil.

27 Oct 2017 | Added Value

Generation X is imploding. What is the implication for brands?

Generations

25 Oct 2017 | Added Value

Here are some examples of brands’ latest attempts to connect with Millennials in an authentic way

Welcome to the Age of Multisensory Digital Experiences

26 Sep 2017 | Added Value

The age of multisensory digital experiences has arrived….

Five Ways to Win with Augmented Reality (AR)

25 Sep 2017 | Added Value

Find out how you can go beyond the novelty of AR to tap into its brand growth-driving potential.

Digital Brand Experience

25 Sep 2017 | Added Value

Find out how brands are leveraging technology to flex and evolve their brand experience

Cultural value – mastering the new marketing currency

03 Aug 2017 | Added Value

Don’t just sell to your audience, connect with them – by creating cultural value.

Top 4 ways to win with archetypes on Instagram

26 Jul 2017 | Added Value

Some brands are totally building an authentic visual style.

Top 4 ways brands can win when taking a political stance on an issue

03 Jul 2017 | Added Value

Here are four tips for brands looking to adopt a political stance on an issue.

Make a stand

03 Jul 2017 | Added Value

In a world of increasingly divisive and polarised political views, we are looking to brands to be provocative and speak their minds.

How to harness the power of Instagram

07 Jun 2017 | Added Value

The best brands not only tell stories but play a role in them and connect with culture.

Diversity in the 21st Century

26 May 2017 | Added Value

Three lessons brands can learn about diversity from the entertainment industry to become a real driver of change

Putting the Culture in Multicultural Marketing

26 May 2017 | Added Value

America is in the midst of seismic changes. What does this mean for the face of tomorrow’s consumer market? Are we witnessing the emergence of a new mass market?

BrandZ Top 100 Most Valuable Chinese Brands: Keep pace with constant change to stay relevant to Chinese youth

04 Apr 2017 | Added Value

Panos Dimitropolous culturally analyses the Chinese market for the latest BrandZ report on Chinese brands.

5 ways for brands to win with diversity and gender bias

27 Mar 2017 | Added Value

It’s not a question of whether brands will contribute to important social conversations, but when and how.

Travel the world: Bringing the world of User-Generated Content to life

27 Jan 2017 | Added Value

We uncovered four high-level motivations for traveler content creation.

Culture is a powerful tool for understanding the context in which brands & their categories play

11 Jan 2017 | Added Value

The rapid shift in views of beauty and gender illustrate opportunity

The edge of seventeen

20 Dec 2016 | Added Value

After we’ve just about got to grips with Millennials, a new group is on the horizon; Generation Z.

FragmentNation 2016: How serendipity can help build your brand

05 Dec 2016 | Added Value

How can brands be heard in an environment of increasing noise.

How to Win with Millennials: The 5C Code

28 Nov 2016 | Added Value France

We identified 5 pivotal principles to increase your appeal in the eyes of Millennials.

Millennials and Centennials: How Young Generations Will Transform the Years to Come

28 Nov 2016 | Added Value France

We identified 8 key dynamics of change that will keep influencing future evolutions in terms of consumption, communication and innovation.

Top 5 Insights for Businesses to Win With the South African Women

30 Jun 2016 | dutlowm

Women make up an increasingly powerful and lucrative target market that cannot be ignored.

CASE STUDY: M&S Putting Passion back into Promotion

10 May 2016 | Added Value

Proudly introducing ‘M&S &’; a fresh new promotional event that pairs M&S’s unique heritage with talented names across the globe.

The Politicisation of Emojis

10 May 2016 | Added Value

How brands are using emojis to connect with people.

Top Tips to Form a Community for a Cultural Role: Starbucks

27 Apr 2016 | pughi

Starbucks have managed to create unique moments and milestones that their community can share.

Introducing Creating Cultural Value

27 Apr 2016 | pughi

Added Value conducted a global five stage study showing how successful brands thrive by delivering Cultural Value.

The Challenges Established Brands Face to Stay Relevant

02 Mar 2016 | Added Value

The current cultural weaknesses of both the Grammys and the Academy Awards are reflected in SNAPSHOT…

What’s Hot in Culture 2016

26 Jan 2016 | Cultural Insight Team

To connect with the things people really care about, it is vital to understand and even anticipate what those things might be.

Connecting with Culture

26 Jan 2016 | Cultural Insight Team

Brands have to embed themselves in culture by tapping into the things that people are actually concerned about.

What the 2016 Pirelli Calendar Actually Reveals

18 Dec 2015 | tarboxl

Could male gazers be more than just their gaze?

Cultural Cool

16 Nov 2015 | Cultural Insight Team

Brands that connect most powerfully to culture emit a magical frisson of ‘cool’.

Boom, don’t bust in Brazil

24 Oct 2012 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

A word with... De Beers Forevermark

05 Oct 2012 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

New Report: Unlocking Brands’ and Retailers’ Potential during China’s "Golden Week's" Chaos

19 Sep 2012 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

Just a vegetable? Or a piece of political propaganda?

18 Jul 2012 | Hazel Barkworth

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

Webcast Invitation: Cultural Traction™

04 Jul 2012 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

Get your Brand moving

01 Jun 2012 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

An Evolving Bollywood Ensures Relevance for Brands in India

02 May 2012 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

From Celebrity Endorsement to True Ambassadorship in India

27 Apr 2012 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

Marketers' Toolbox: The Power Of The Road Trip In China And India

25 Apr 2012 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

Refresh. Or Perish: What Doesn’t Kill You Will Make You Stronger

23 Apr 2012 | pughi

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

One Child Policy 2.0: outlining the implications for marketers

20 Apr 2012 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

Could the post 90s be China’s environmental saviours?

14 Mar 2012 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

Jeremy Lin's Appeal Is Irresistible in China, Too

07 Mar 2012 | Added Value

Jerry Clode writes for AdAge Global on the rise of #Linsanity and what it means for marketers in China.

Webinar invitation: Mobility Trends

01 Mar 2012 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

New BrandZ™ Study: Chinese New Year offers fast track growth for brands and retailers

23 Jan 2012 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

Riding the Water Dragon

19 Jan 2012 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

“Just Slap A Dragon On It”

19 Jan 2012 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

China’s Growing Sense of Consciousness

03 Nov 2011 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

Rise of the Conceptual Age

28 Oct 2011 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

Nuestro Futuro: Hispanic Teens in Their Own Words

30 Sep 2011 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

Retail: An experience to remember

14 Sep 2011 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

Hispanics and Illegal Immigration - Where the Conversation Stops

30 Aug 2011 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

How Hispanics Are Messing Everything Up

23 Aug 2011 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

Award-Winning Hispanic Expert Joins Cheskin Added Value Intercultural Team

20 Jun 2011 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

Added Value Strengthens Depth in Technology, Intercultural and Qualitative Practices with Additional New Roles

12 Jun 2011 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

China’s New Culture of Cool: Understanding the world's fastest-growing market

30 Apr 2011 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

The changing face of America: four tips for multicultural marketing

11 Apr 2011 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

Communicating in the People’s Republic

28 Feb 2011 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

Marketers Play on Nostalgia to Reach China's Post-1980s Generation

25 Feb 2011 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

Hispanic Cyberstudy 2010

30 Jan 2011 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

Roberto Suro’s Commentary on Cultural Openness

18 Jan 2011 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

How the rise in the ethnic identity is shifting behavior in the US consumer market

11 Jan 2011 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

Could marketing help prevent the spread of HIV?

26 Oct 2010 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

We are what we eat: tracking culture through food

18 Oct 2010 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

Discover the DNA of Health, Beauty and Wellness over Breakfast

10 Sep 2010 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

Think young

25 Aug 2010 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

Cultural Communication Podcast: The Inverted Triangle Dilemma: A Fresh Perspectives Podcast

30 Jul 2010 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

World Cup sponsors must compete for attention in China

15 Jun 2010 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

The Added Value "Cultural & Trends" Offer

08 Jun 2010 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

Discovery en Español: Relevance: Discovering the Difference

26 May 2010 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

Playing ball on the African continent

20 May 2010 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

Restoring the currency of the brand

17 May 2010 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

Behaving Australian…

08 Apr 2010 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

Bush Brothers: Becoming a Player in the Game Day Experience

26 Mar 2010 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

Those trends are just so… 2008

03 Dec 2009 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

Power to the People

03 Dec 2009 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

China: making the right strategic choices

02 Dec 2009 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

SABMiller Case Study: distilling beer down to its most inspiring essence

18 Oct 2009 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

Semiotics at AV-Stratosfera

01 Oct 2009 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

The Intra-Cultural New Mainstream

30 Apr 2009 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

Pollo Campero: Serving China: Cultural barriers fall when you identify the right market opening.

25 Jan 2009 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

Archive of Points of View

01 Jan 2009 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

Added Value polls the emotional response of voters following the Obama Infomercial

30 Oct 2008 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

BfG News Issue 16 - Editor's Column: The Greening of US Politics

16 Oct 2008 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

Cracking Consumers’ Codes with Commercial Semiotics

25 Sep 2008 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

Gold medal marketing: brand growth beyond the Beijing Games

13 Aug 2008 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

Beijing Olympics: "One country, two dreams"

11 Aug 2008 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

ROI of Diversity: Aligning Diversity, CSR and Multicultural Marketing

30 Jun 2008 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

BfG News Issue 13 - Editor's Column: The value equation with sustainability built-in

13 Jun 2008 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

El poder del cultural cool

09 Jun 2008 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

Going Mobile in the People’s Republic of China

04 Jun 2008 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

BfG News Issue 11 - Editor's Column: Sustainable Fashion

01 Apr 2008 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

Healthcare: Serving Hispanics: Creating a Corporate Roadmap for a Cultural Approach

26 Jul 2007 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

Top semiotics analyst to speak at SAMRA

30 Apr 2007 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

Nutrition and Healthiness in China

16 Dec 2006 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

Desde el análisis de las tendencias hacia la previsión de futuro

27 Oct 2006 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

Dall'analisi delle tendenze a una previsione del futuro

27 Oct 2006 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

Key to reaching Hispanics: Word-of-Mouth, Door-to-Door, and Network Marketing

30 Jun 2006 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

NCLR: Branding for the Future of Hispanics

26 May 2006 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

The Wonderful and Lucrative Enigma of the Hispanic Teens

30 Apr 2006 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

Hispanics and Entertainment: Insights for Culturally Relevant Marketing

30 Apr 2006 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

Europeans have to relearn

16 Mar 2006 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

Meredith: Siempre Mujer: What Do Young Hispanic Women Want?

25 Jan 2006 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

From Justification To Specialization: The Changing Hispanic Market Conversation

11 Nov 2005 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

It's only a matter of time

07 Aug 2005 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

Unlocking the DNA of Luxury

01 Aug 2005 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

Trend spotter: Familiarity doesn’t breed contempt

20 May 2005 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

Perceptions of Color: Global Market Bias

30 Oct 2004 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

Sisters are doing it for themselves

09 Aug 2004 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]

Greater eChina Insights: Online users in Greater China

30 Oct 2000 | Added Value

Generation X – men and women born between 1965 and 1980 – is imploding. Think of Eric. He is approaching 50, and last year lost his job. He was replaced by a millennial, a youngster who can lead the digital transformation his company was demanding. The blow was tough, and yet Eric’s dismissal brings him […]