Latest Posts

Humanising Data

30 Nov 2017 | Added Value

Four examples of brands humanising data

Generations

25 Oct 2017 | Added Value

Here are some examples of brands’ latest attempts to connect with Millennials in an authentic way

Welcome to the Age of Multisensory Digital Experiences

26 Sep 2017 | Added Value

The age of multisensory digital experiences has arrived….

Five Ways to Win with Augmented Reality (AR)

25 Sep 2017 | Added Value

Find out how you can go beyond the novelty of AR to tap into its brand growth-driving potential.

Digital Brand Experience

25 Sep 2017 | Added Value

Find out how brands are leveraging technology to flex and evolve their brand experience

The Hottest New Collaborator: AI

29 Aug 2017 | Added Value

Designers, chefs and artists have been teaming up with AI services to create new and exciting pieces they couldn’t have made alone. Learn about four of the most interesting products born from this new form of collaboration.

To Seduce (and Convince) Artificial Intelligence

29 Aug 2017 | Added Value

AI is set to further revolutionise the decisions we make and the way we purchase goods and services. What is the implication for brands?

Gender bias on Instagram

27 Mar 2017 | Added Value

We thought visual social media was fertile ground to analyse gender bias.

Added Value Edits: Navigating the New Social Landscape

03 Aug 2016 | jhall

Read the July edition of Edits on the new social media landscape.

Chatbots And The Future of Conversation Between Brands and Customers

27 Jul 2016 | Andrea Hackett

A POV article on how brands could use new chatbot technology to interact with consumers.

5 Ways to Win With Social Media Strategy

27 Jul 2016 | Added Value

5 strategic tips to help you engage with your consumers via social media.

Top 5: Luxury Brands Leading in Digital

20 Oct 2015 | parrj

Luxury is no longer just about tradition and heritage; it’s nimble, quick and paving the way for digital innovation and engagement.

Added Value Edits: Gamechangers for Growth

18 Jun 2015 | jhall

Strategies, trends & consumer shifts that are affecting today’s & tomorrow’s search for growth.

Top 5: Driving the Future through Mobilisation

30 Apr 2015 | Claire Smyth

From static to mobilised, we look at 5 brands that have successfully harnessed the mobile channel.

Q&A: The Power of YouTube

15 Apr 2015 | Added Value

As YouTube celebrates its 10th anniversary we take a deeper look into the brand and the impact they have on businesses.

Première Etude de Transition Digitale Présentée aux Microsoft Tech Days 2015

09 Feb 2015 | Added Value

Les Jobs et Compétences Marketing & Communication qui auront la Cote.

Remote Memory

03 Jul 2014 | Nina Rahmatallah

Were you once able to remember phone numbers, but now barely remember your own? Our memories have stopped taking responsibility, by handing it over to mobiles…

Innovation Inspiration : Mobility is changing everything

12 Nov 2012 | jhall

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

The Connected CEO: how are business leaders in Asia adapting – and embracing – the digital revolution?

22 Aug 2012 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Putting my money where my (research trend) mouth is

16 Aug 2012 | Leigh Marinner

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Reconciling the Pros and Cons of Hispanic Online Research

09 May 2012 | Miguel Winebrenner

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Webinar invitation: Mobility Trends

01 Mar 2012 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Beware unexpected goodness

03 Jan 2012 | Lee Shupp

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Comment recueillir des insights grâce aux plateformes digitales communautaires

02 Nov 2011 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

What to do with all that data

01 Nov 2011 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Nuestro Futuro: Hispanic Teens in Their Own Words

30 Sep 2011 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

What are you worth to Facebook?

24 Aug 2011 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Does fun gaming represent a serious opportunity for big brands?

25 Mar 2011 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Hispanic Cyberstudy 2010

30 Jan 2011 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

“Catching the Wave”: Brand Management in Times of Social Change

24 Jan 2011 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

The psychology of going social

26 Oct 2010 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Turn on, plug in, and connect: why social media is more than just a tactic

22 Oct 2010 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Eco Innovations - September 2010

13 Sep 2010 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Netnography: mining for insight online

12 Jul 2010 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Coalition government – a test of character

20 May 2010 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

The (digital) free for all

17 May 2010 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Microsoft Surface: From early stage concept to market - A continuing collaboration

26 Apr 2010 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

SaaS: Finding Opportunity: Finding a Silver Lining in the Cloud

26 Mar 2010 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

CharacterLab™ Archetypes Go Live at ARF Re:think 2010

12 Mar 2010 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Added Value’s Digital Strategist Speaks Out: Q&A with Peter Brine

21 Dec 2009 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Power to the People

03 Dec 2009 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Deutsche Bahn case study: control on track

01 Dec 2009 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Generating consumer insights - a controversial issue

13 Apr 2009 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Cómo generar insights de consumidor a través de Internet - un tema controvertido

13 Apr 2009 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Archive of Points of View

01 Jan 2009 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Fresh Perspectives Podcast: Zune: Creating Disruption in a New Category

31 Aug 2008 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Fresh Perspectives Podcast: Design Research for Emerging Markets

30 Apr 2008 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Kill Your Mouse: Kinetic Computing Arrives Main Stage

12 Mar 2008 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

The frontier of human-computer interaction

11 Mar 2008 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Cheskin Added Value’s Lee Shupp Leads SXSW Exploration of Computing Interface Innovation

19 Feb 2008 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

BfG News Issue 4 - Eco Innovations

04 Sep 2007 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

BfG News Issue 4 - Expert View: Consumer Empowerment and the Digital Influence

04 Sep 2007 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

BfG News Issue 4 - Editor's Column: Brand authenticity and the Digital Influence

04 Sep 2007 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Microsoft: Supporting Growth - From Servers to Surface

26 May 2007 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

How Brands Blossom in an Increasingly Complex World of Choice

30 Jan 2007 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Sound and Brand: The Effect of Sound on the Web

30 Apr 2006 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Brands & Gaming

18 Nov 2005 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Trend spotter: Our friends connected

16 Nov 2005 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Internet shopping: the new retail?

04 Apr 2004 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Designing Digital Experiences for Youth

30 Oct 2002 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

The Wireless Future - A Look at Youth Unplugged

30 Sep 2001 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Greater eChina Insights: Online users in Greater China

30 Oct 2000 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

eCommerce Trust: Building Trust in Digital Environments

30 Mar 1999 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]