Latest Posts

Gender bias on Instagram

27 Mar 2017 | Added Value

We thought visual social media was fertile ground to analyse gender bias.

Added Value Edits: Navigating the New Social Landscape

03 Aug 2016 | jhall

Read the July edition of Edits on the new social media landscape.

Chatbots And The Future of Conversation Between Brands and Customers

27 Jul 2016 | Andrea Hackett

A POV article on how brands could use new chatbot technology to interact with consumers.

5 Ways to Win With Social Media Strategy

27 Jul 2016 | Added Value

5 strategic tips to help you engage with your consumers via social media.

Top 5: Luxury Brands Leading in Digital

20 Oct 2015 | parrj

Luxury is no longer just about tradition and heritage; it’s nimble, quick and paving the way for digital innovation and engagement.

Added Value Edits: Gamechangers for Growth

18 Jun 2015 | jhall

Strategies, trends & consumer shifts that are affecting today’s & tomorrow’s search for growth.

Top 5: Driving the Future through Mobilisation

30 Apr 2015 | Claire Smyth

From static to mobilised, we look at 5 brands that have successfully harnessed the mobile channel.

Q&A: The Power of YouTube

15 Apr 2015 | Added Value

As YouTube celebrates its 10th anniversary we take a deeper look into the brand and the impact they have on businesses.

Première Etude de Transition Digitale Présentée aux Microsoft Tech Days 2015

09 Feb 2015 | Added Value

Les Jobs et Compétences Marketing & Communication qui auront la Cote.

Remote Memory

03 Jul 2014 | Nina Rahmatallah

Were you once able to remember phone numbers, but now barely remember your own? Our memories have stopped taking responsibility, by handing it over to mobiles…

Webinar invitation: Mobility Trends

01 Mar 2012 | Added Value

Beware unexpected goodness

03 Jan 2012 | Lee Shupp

What are you worth to Facebook?

24 Aug 2011 | Added Value

Netnography: mining for insight online

12 Jul 2010 | Added Value

Brands & Gaming

18 Nov 2005 | Added Value

Trend spotter: Our friends connected

16 Nov 2005 | Added Value

Internet shopping: the new retail?

04 Apr 2004 | Added Value