Latest Posts

How Hispanics Are Messing Everything Up

22 Aug 2011 | spalacios

Multicultural Heuristics

07 Apr 2011 | Kalil Vicioso

The Ball Didn’t Lose Itself

17 Nov 2010 | Miguel Winebrenner

If you’re bilingual (Spanish and English), or even know a little Spanish, and have attended the back room of focus groups in the United States you probably have heard weird words like “troca” and “pompa.” The former originates from “truck” and the latter from “pump.” Neither of those words are actually Spanish words, but they have become part of Hispanics’ everyday lexicon. Use of these made-up words in marketing and advertising is arguable, but for those purists out there- like me- remember that our beloved Spanish, even in its purest form, is deeply flawed.

Think young

25 Aug 2010 | Added Value

The "Latino Digital Divide" is not a surprise

11 Aug 2010 | Lyle Personette

Reality Strikes Again

14 Feb 2007 | spalacios

Hispanics and Macroeconomics

31 Oct 2006 | Miguel Winebrenner

Hispanics and Macroeconomics

31 Oct 2006 | Miguel Winebrenner

Dora the Explorer

07 May 2006 | Felipe Korzenny

Hispanic Cultural Perceptions of Happiness

11 Apr 2006 | Felipe Korzenny

Dinero vs. Money

23 Mar 2006 | Felipe Korzenny

Hispanic Identity and Marketing

02 Mar 2006 | Felipe Korzenny

Hispanic/Latino Marketing Book

28 Aug 2005 | Felipe Korzenny

Training for Hispanic Marketing

28 Jul 2005 | Felipe Korzenny

Hispanic Health Care

26 Jul 2005 | spalacios

Hispanic Health Care

23 Jun 2005 | spalacios

Hispanic Health Care

20 Jun 2005 | spalacios

Hispanic Health Care

09 Jun 2005 | spalacios

El Otro Lado Part 2

19 Jul 2004 | Added Value

Hispanic Market: El Otro Lado

12 Jul 2004 | Added Value

Diversity and Profits

28 Jun 2004 | Felipe Korzenny

Hispanic Market Boom

12 May 2004 | Felipe Korzenny

The Right Hispanic Reach

06 May 2004 | Felipe Korzenny

Hispanic Community Marketing

31 Mar 2004 | Felipe Korzenny

ROI from blind spots in the US Hispanic market

29 Oct 2003 | Felipe Korzenny

Hispanic Health Care Considerations

10 Oct 2003 | Felipe Korzenny

Hispanic purchase decision making

06 Aug 2003 | Felipe Korzenny

The print opportunity in the Hispanic market

06 Aug 2003 | Felipe Korzenny

How Hispanics Experience Grocery Shopping

02 Aug 2003 | Felipe Korzenny