Brands must be brave about social issues that minorities care about.
Brands across categories and countries are grappling with how to address cultural issues such as race and identity.
Culturally tuned brands are interacting with consumers in new ways, places and moments by telling stories that are part of culture.
How do we understand, address and experience our past?
The rise in, and cultural acceptance of. inter-ethnic relationships is just one signal that things have changed for the better.
African aesthetic may be the very next big thing
Stephen Palacios asks are Hispanics seeking Hispanics at the movies?
Millennial Latinas see themselves finding much greater professional and financial success than their parents.
As the dust settles on this year’s SuperBowl ads, what can brands learn from ethnic norm shifts?
Stephen Palacios, speaker at the ANA Multicultural Marketing Thought Leadership Forum hosted by MillerCoors
One way we might judge this year’s Super Bowl ads is by how much they reflect a total-market view of the world.
Today in the United States the problem is that kids would more than likely be fatherless, and more and more Maria’s are having children without getting married.
Bicultural Hispanic women are fully capable of navigating between two cultures and thriving in them. These characteristics are what make this group so unique and interesting.
Miguel Gomez Winebrenner asks what the real growth of Spanish speakers (not the relative growth) means to Media reach and effectiveness
As the economic might of China grows, so too does the ambition of Chinese brands to expand internationally.
Edelman Hosts Cheskin Added Value and The Futures Company Panel Discussion on the Influence of Ethnic Identity on Consumer Behavior.