Latest Posts

Podcast: Sensory marketing

03 Feb 2017 | Added Value

Marguerite de Villiers discusses multi-sensory marketing.

SampleCon 2017: The great sample debate

30 Jan 2017 | Added Value

The sample landscape will continue to evolve as disruption becomes the norm

It's what you do that counts

20 Dec 2016 | Paul Cowper

Paul Cowper, Managing Director UK, talks about building coherent, distinctive and relevant brand behaviour through action and reaction.

CASE STUDY: M&S Putting Passion back into Promotion

10 May 2016 | Added Value

Proudly introducing ‘M&S &’; a fresh new promotional event that pairs M&S’s unique heritage with talented names across the globe.

The Politicisation of Emojis

10 May 2016 | Added Value

How brands are using emojis to connect with people.

Blurred Lines

05 May 2016 | Emily Smith

Food for thought on whether applying traditional thinking to segment categories should still be used in today’s evolving world.

Small Data: The Tiny Clues That Uncover Huge Trends

20 Apr 2016 | bakerf

Taking a step back from big data

Growth Garage: Powered by GrowthFinder

28 May 2015 | Added Value

Introducing Growth Garage, a strategy event that harnesses our GrowthFinder offer to excel your growth potential in a fast and innovative way.

Case Study: Harman

15 Apr 2015 | Added Value

Building Iconic Brands and Pressing Play. Discover how we changed the tune for American audio and infotainment company – Harman.

Getting Personal

15 Dec 2014 | Louise Coupe

Personalisation is increasingly becoming an exciting and powerful opportunity for brands to connect with consumers and enhance experiences and emotions.

Clear Up, Clean Up...

05 Nov 2014 | Matt Woodhams

Growth doesn’t just happen on its own. You need to tidy up to find what you’re looking for to start reaping the rewards.

The Role of Market Research in Decision Making

03 Nov 2014 | Added Value

A unique opportunity for students to network with senior practitioners.

Making Sense of Emotions Workshop at ESOMAR Global Qualitative Conference

03 Nov 2014 | Added Value

This workshop will summarise the role of each of the five senses in building emotional connections.

A Next Generation Approach to Brand Equity Tracking

04 Sep 2014 | Added Value

Measuring and monitoring brand equity has become a required discipline for any global marketer.

Analytical Whitespace

16 Sep 2010 | tommy

You Too Can Be Masterful at Analyzing Data (Go Dirty)

15 Sep 2010 | Darrel Rhea

The most exciting moments in research are when we uncover those tiny patterns that reveal useful complexities, like fractals that reveal the integrity of the whole.

What is a business model?

03 Aug 2010 | cfinlay

Design Measurment Metrics

26 Aug 2009 | Darrel Rhea

The Importance of Being Ethical

12 Oct 2007 | tommy

What’s Next in Design Research?

15 Mar 2007 | Darrel Rhea

Ethnography Done Right

14 Feb 2007 | tommy

Engaging Workshops

09 Feb 2007 | Darrel Rhea

Research Biases During Halloween

31 Oct 2006 | Miguel Winebrenner

12 things to know about futures studies

06 Jul 2006 | Lee Shupp

What is a futurist?

05 Jul 2006 | Lee Shupp

Digital ethno -- Payoffs and pitfalls

24 Apr 2006 | Added Value

Talking to Kids

13 Apr 2006 | Added Value

Are focus groups dead?

11 Jul 2005 | Lee Shupp

2004 Youth Vote

10 Nov 2004 | Christoper Ireland

Q & A

08 Oct 2004 | Darrel Rhea

"Hey Will, I can be a moderator!"

01 Oct 2004 | Added Value

Art and Science

16 Sep 2004 | Christoper Ireland

Organizing Principles

13 May 2004 | Christoper Ireland

Blog vs Real Life

07 May 2004 | Christoper Ireland

23 Oct 2003 | Christoper Ireland

Playing with numbers

15 Apr 2003 | Christoper Ireland