The season of the Christmas advert is upon us. Although characteristically beautiful, and set to a hauntingly breathy cover of Oasis’s Half the World Away, John Lewis hasn’t created a world that feels relatable enough.
Reading a roundup of a conference that someone else has been to is a little like seeing the picture of the birthday cake at a party to which you weren’t invited…I’ll focus instead on trying to help you actually imagine you’re eating the delicious cherry on the top of the cake.
Marketing was born to deliver growth. Now is the time when really good businesses and brands shape strong marketing strategies, act decisively and become great by building growth when all those around them are struggling to find it.
Good CSR isn’t just about your corporate responsibility in time of disaster but as it turns out, your true colors may come out during disaster, eclipsing all aspects of the value a good strategy can create.
A new international study of nearly 13,000 consumers in 17 countries revealed that 20 percent of the global population outside the United States associates America with the color black, a shade that means death, hate, sadness and danger.