Latest Posts

Closing the strategy to activation gap: using strategic growth frameworks to create advertising audiences

20 Nov 2017 | Added Value

Closing the strategy to activation gap is a goal now within reach.

Small Data: The Tiny Clues That Uncover Huge Trends

20 Apr 2016 | bakerf

Taking a step back from big data

The Feminine Plural

27 Apr 2015 | pompei de warrensc

In 2015, women happily play with the codes of a multifaceted femininity whose form and codes they have redefined.

Wunderlust of the Millennial Explorers

29 Jan 2015 | leshiloth

Insights into travel marketing for the Millenial generation

Matching Retail Value and Brands

20 Nov 2014 | Erna George

How are retailers engaging with consumers to deliver a great package deal?

The Role of Market Research in Decision Making

03 Nov 2014 | Added Value

A unique opportunity for students to network with senior practitioners.

A word with... De Beers Forevermark

05 Oct 2012 | Added Value

  It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]

Webcast Invitation: Cultural Traction™

04 Jul 2012 | Added Value

  It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]

Webinar invitation : The silent revolution in Beauty and Hygiene

15 Apr 2012 | Added Value

  It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]

Petit-déjeuner présentation - Hygiène et beauté : la révolution silencieuse

14 Mar 2012 | Added Value

  It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]

Souverain ou Protecteur : Quel Archétype gagnera la course à l’Elysée ?

07 Mar 2012 | Added Value

  It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]

Brews who?

31 Jan 2012 | Added Value

  It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]

Round up from Miami: the 2011 ESOMAR Digital 3D Conference in review

05 Jan 2012 | Added Value

  It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]

What to do with all that data

01 Nov 2011 | Added Value

  It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]

Rise of the Conceptual Age

28 Oct 2011 | Added Value

  It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]

Nuestro Futuro: Hispanic Teens in Their Own Words

30 Sep 2011 | Added Value

  It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]

What are you worth to Facebook?

24 Aug 2011 | Added Value

  It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]

China’s New Culture of Cool: Understanding the world's fastest-growing market

30 Apr 2011 | Added Value

  It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]

The Six “S’s” of the new Anti-waste Economy

20 Apr 2011 | Added Value

  It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]

The Science of Insight and Marketing

08 Apr 2011 | Added Value

  It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]

Hispanic Cyberstudy 2010

30 Jan 2011 | Added Value

  It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]

The psychology of going social

26 Oct 2010 | Added Value

  It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]

Introducing OpFinder™. Providing market direction.

28 Sep 2010 | Added Value

  It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]

Can't cook? Or won't cook? Will anyone cook in 2030?

25 Jun 2010 | Added Value

UK Press Release

Discovery en Español: Relevance: Discovering the Difference

26 May 2010 | Added Value

  It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]

Re:thinking the new normal

17 May 2010 | Added Value

  It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]

Microsoft Surface: From early stage concept to market - A continuing collaboration

26 Apr 2010 | Added Value

  It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]

SaaS: Finding Opportunity: Finding a Silver Lining in the Cloud

26 Mar 2010 | Added Value

  It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]

Bush Brothers: Becoming a Player in the Game Day Experience

26 Mar 2010 | Added Value

  It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]

Branding for Good News - Issue 22

23 Dec 2009 | Added Value

  It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]

Branding for Good News Issue 22 - Expert's View

22 Dec 2009 | Added Value

  It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]

Branding for Good News Issue 22 - Editor's Column

22 Dec 2009 | Added Value

  It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]

Trial by jury

03 Dec 2009 | Added Value

  It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]

They can tell by the look in your eye...or can they?

03 Dec 2009 | Added Value

  It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]

"Branding for Good": sustainable growth for brands and businesses

29 Oct 2009 | Added Value

  It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]

BfG News Issue 21 - Editor's Column: Where to sustainability?

21 Jul 2009 | Added Value

  It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]

Archive of Points of View

01 Jan 2009 | Added Value

  It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]

ROI of Diversity: Aligning Diversity, CSR and Multicultural Marketing

30 Jun 2008 | Added Value

  It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]

Branding for Good News - Issue 12

12 May 2008 | Added Value

  It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]

Fresh Perspectives Podcast: Design Research for Emerging Markets

30 Apr 2008 | Added Value

  It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]

Branding for Good News - Issue 11

01 Apr 2008 | Added Value

  It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]

BfG News Issue 11 - Editor's Column: Sustainable Fashion

01 Apr 2008 | Added Value

  It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]

Closer - broader - deeper

27 Mar 2008 | Added Value

  It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]

Branding for Good News - Issue 10

10 Mar 2008 | Added Value

  It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]

Ethical issues move up the consumer agenda

06 Mar 2008 | Added Value

  It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]

British taking steps to become more responsible consumers

29 Feb 2008 | Added Value

  It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]

BfG News Issue 8 - Expert View: HSBC’s commitment to tackling Climate Change

08 Jan 2008 | Added Value

  It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]

Branding for Good News - Issue 6

06 Nov 2007 | Added Value

  It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]

Tackle climate change with the 3R’s: Reduce, Reuse, Recycle

02 Aug 2007 | Added Value

  It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]

Healthcare: Serving Hispanics: Creating a Corporate Roadmap for a Cultural Approach

26 Jul 2007 | Added Value

  It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]

Global Market Bias: Brand Extendibility

27 May 2007 | Added Value

  It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]

How Brands Blossom in an Increasingly Complex World of Choice

30 Jan 2007 | Added Value

  It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]

Key to reaching Hispanics: Word-of-Mouth, Door-to-Door, and Network Marketing

30 Jun 2006 | Added Value

  It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]

The Wonderful and Lucrative Enigma of the Hispanic Teens

30 Apr 2006 | Added Value

  It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]

Hispanics and Entertainment: Insights for Culturally Relevant Marketing

30 Apr 2006 | Added Value

  It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]

Sound and Brand: The Effect of Sound on the Web

30 Apr 2006 | Added Value

  It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]

Weight Watchers Positioning: Designed to Lose Weight

26 Apr 2006 | Added Value

  It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]

The Innovation Imperative

30 Mar 2006 | Added Value

  It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]

Herman Miller Resolve®: Working Ahead

26 Feb 2006 | Added Value

  It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]

From Justification To Specialization: The Changing Hispanic Market Conversation

11 Nov 2005 | Added Value

  It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]

Perceptions of Color: Global Market Bias

30 Oct 2004 | Added Value

  It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]

Fast, Focused, and Fertile: The Innovation Evolution

27 Sep 2003 | Added Value

  It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]

The Wireless Future - A Look at Youth Unplugged

30 Sep 2001 | Added Value

  It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]

Greater eChina Insights: Online users in Greater China

30 Oct 2000 | Added Value

  It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]

eCommerce Trust: Building Trust in Digital Environments

30 Mar 1999 | Added Value

  It is fair to say that some traditional segmentations may, in part, be responsible for the failing of our industry to truly close the strategy to activation gap. But that is not to say that segmentations are dead. Far from it, in fact. The answer lies in finding the right kind of segmentation to […]