Latest Posts

The new politics of branding

14 Mar 2017 | Added Value

A brands’ position on a given political issue should weigh four key considerations.

Social Good Innovations - March 2017

14 Mar 2017 | Added Value

Five social good innovations curated by our Branding for Good team.

Branding for Good - Issue 47: Behavioral Economics

18 Jan 2017 | Added Value

This month we will talk about how brands are leveraging the principles behind Behavioral Economics to drive change for the better.

Brands nudge their way towards goodness

12 Dec 2016 | Added Value

Behavioral economics can lead to more positive outcomes for both brands and society.

Social Good Innovations - November 2016

15 Nov 2016 | Added Value

From a biodegradable water bottle made of seaweed to a new line of swimsuits created from a vinyl textile produced from recycled fishing nets, discover 5 social good innovations;

Brands Lean in to Diversity

02 Aug 2016 | Leslie Pascaud

Brands across categories and countries are grappling with how to address cultural issues such as race and identity.

Social Good Innovations - August 2016

02 Aug 2016 | Leslie Pascaud

Discover five July social good innovation selected by our Branding for Good team.

Branding for Good: Issue 45

10 Jun 2016 | Leslie Pascaud

Brands like Colgate and Cheerios attack sustainability issues in a fresh new way.

Branding for Good: Issue 45

10 Jun 2016 | Leslie Pascaud

Brands like Colgate and Cheerios attack sustainability issues in a fresh new way.

Branding for Good: Issue 45

10 Jun 2016 | Leslie Pascaud

Brands like Colgate and Cheerios attack sustainability issues in a fresh new way.

Branding for Good: Issue 45

10 Jun 2016 | Leslie Pascaud

Brands like Colgate and Cheerios attack sustainability issues in a fresh new way.

Social Good Innovations - April 2016

07 Apr 2016 | Leslie Pascaud

From 3D printed water pipes to an app that helps deliver a baby, discover five social good innovations…

Branding for Good: Issue 44

15 Jan 2016 | Leslie Pascaud

Climate Change: From Rhetoric to Action.

Climate Change : The Slow But Steady Shift From Rhetoric To Action

15 Dec 2015 | Leslie Pascaud

This month’s Branding for Good newsletter focuses on the Climate Change treaty just concluded in Paris

Social Good Innovations - December 2015

14 Dec 2015 | Added Value

From pedaling for power to a new kind of fashion app, discover five social good innovations…

Today’s Brands Address Global Water Crisis with Win-Win Strategies

21 Sep 2015 | Leslie Pascaud

Take a look at the brands and businesses at cutting edge of the emerging water-stewardship phenomenon.

Social Good Innovation - September 2015

14 Sep 2015 | Added Value

Five Social Good Innovation

Branding For Good: Issue 42

22 Jul 2015 | Added Value

Welcome to issue 42 of Added Value’s newsletter focused on building brand purpose: the challenges, opportunities, our solutions and points of view.

Branding For Good: Issue 42

22 Jul 2015 | Added Value

Welcome to issue 42 of Added Value’s newsletter focused on building brand purpose: the challenges, opportunities, our solutions and points of view.

Climate Change has a New Celebrity Spokesperson: The Pope

16 Jul 2015 | Leslie Pascaud

Pope Francis speaks out on the moral imperative to address climate change.

Social Good Innovations - July 2015

15 Jul 2015 | Added Value

From growing health food in your living room to on-demand car cleaning, discover five social good innovations

The 4 Principles of Purpose Branding

01 May 2015 | Added Value

Caring is cool. What are the key principles of true purpose branding?

Branding for Good - Issue 41

30 Apr 2015 | Added Value

Welcome to Added Value’s newsletter focused on building brand purpose: the challenges, opportunities, our solutions and points of view.

Social Good Innovations - April 2015

08 Apr 2015 | Added Value

Discover 5 surprising innovations from pee-powered lighting to a water-filtering pool set in the middle of NY’s East River.

Empowering Women One Brand at a Time

08 Apr 2015 | Leslie Pascaud

Fed up with everyday sexism and empowered through technology, women are speaking up across all sectors, countries and societies.

Branding for Good - Issue 40

26 Feb 2015 | Added Value

Welcome to Added Value’s newsletter focused on building brand purpose: the challenges, opportunities, our solutions and points of view.

Branding for Good - Issue 40

26 Jan 2015 | Added Value

Welcome to Added Value’s newsletter focused on building brand purpose: the challenges, opportunities, our solutions and points of view.

Smart Data at the Heart of Pro-Social Brands

23 Jan 2015 | Leslie Pascaud

Brands are increasingly reliant on data-driven intelligence for successful business decisions.

Social Good Innovations - January 2015

20 Jan 2015 | Added Value

Five social goods innovations

Branding for Good: Issue 39

23 Oct 2014 | Added Value

This issue takes a look at the growing field of impact investment where we are seeing an encouraging show of disruptive innovation.

5 Eco Innovations - October 2014

07 Oct 2014 | Added Value

Donate your excess calories to the hungry, Coffee Wastewater powering villages and much more…

When Money Packs a Positive Punch

06 Oct 2014 | Leslie Pascaud

We take a look at the burgeoning field of impact investment where disruptive innovation is taking place at an accelerated pace.

It’s Time to Change

03 Oct 2014 | Added Value

The time is ‘ripe’ for the food industry to innovate.

A Food Waste Reduction Movement Gathers Steam

24 Jul 2014 | Leslie Pascaud

The time is ripe for leaders in the food industry to innovate when it comes to food waste, a growing consumer concern…

Branding for Good - Issue 38

17 Jul 2014 | Added Value

Purpose brands on the rise: our Branding for Good newsletter on hot trends in purpose branding and eco innovations.

Brands that Tackle Food Waste can Woo Consumers

23 Jun 2014 | Leslie Pascaud

It is time for mainstream food brands to get creative to drive both internal & consumer food-saving behaviors.

5 Eco Innovations - June 2014

23 Jun 2014 | Added Value

5 eco innovations brought to you by the Branding for Good team.

Eco Innovations - March 2014

27 Mar 2014 | Added Value

Eco-friendly jeans made out of marine pollution, a rechargeable battery and much more…

3D Printing – Creative Disruption or Dystopia?

27 Mar 2014 | Added Value

Added Value’s sustainable marketing news: climate change, eco innovations, 3D printing and much more…

Branding for Good - Issue 37

27 Mar 2014 | Added Value

Added Value Group’s sustainable marketing news: purpose driven brands, eco innovations and much more…

Be the Difference

06 Jan 2014 | Added Value

How a small team of employees, drawn from all skill levels, set out to inspire and ignite the Added Value UK business to Be the Difference…

Branding for Good - Issue 36

26 Nov 2013 | Added Value

Welcome to Added Value’s newsletter focused on Sustainable marketing: the challenges, opportunities, our solutions and points of view.

Brands Tackle Millennium Goals

04 Nov 2013 | Camilla Fanning

Is the eradication of poverty the sole responsibility of government or do the world’s citizens – businesses, brand custodians and even consumers – have a role to play?

Eco Innovations - November 2013

04 Nov 2013 | Added Value

Our pick of sustainable innovations making an impact around the world.

Branding for Good - Issue 35

20 Aug 2013 | Added Value

Sustainable marketing: the challenges, opportunities, our solutions and points of view. On the brand front, initiatives that benefit the environment continue to dominate.

Eco Innovations - July 2013

31 Jul 2013 | Added Value

Some recent examples of ecological sustainability through innovations.

Dollars and Sense

31 Jul 2013 | Leslie Pascaud

Conscious capitalism is the new buzzword. A kind of a corollary to the sustainability movement, the concept places emphasis on purpose beyond profits.

Innovation Inspiration : Collaborative Consumption

02 Jul 2013 | jhall

Collaborative consumption is a class of economic arrangements in which participants share access to products or services, rather than having individual ownership.

Branding for Good - Issue 34

17 Apr 2013 | Added Value

Spotlight on a new kind of Soda war, five eco innovation and much more.

Sodas on the Defensive

11 Apr 2013 | Leslie Pascaud

Soda brands are facing challenges not just from the media, but from healthier beverages and non-traditional carbonated soft drinks.

Eco Innovations - April 2013

11 Apr 2013 | Added Value

Five Eco Innovations

THE BATTLE OF THE BRANDS: Winners and Losers in the Culture Wars

20 Mar 2013 | Added Value

Added Value reveals the cultural vibrancy of 160 brands from across fifteen sectors in its third annual Cultural Traction™ 2013 report.

Branding for Good - Issue 33

17 Dec 2012 | Added Value

Eco Innovations - December 2012

13 Dec 2012 | Added Value

Branding For Good - Issue 32

03 Jul 2012 | Marina Cozzika

The Natural Beauty Revolution

22 Jun 2012 | Added Value

Natural and organic cosmetics are booming. According to Kline Group*, these segments are growing at twice the rate of classic cosmetics in the US and Europe, faster still in Asia and will continue to do so through 2016.

Eco innovations - June 2012

20 Jun 2012 | Added Value

Eco Innovations - March 2012

15 Mar 2012 | Added Value

Danone's Recipe for Sustainable Innovation

11 Jan 2012 | Added Value

Danone is a model for best practice in sustainable innovation.

Branding for Good NEWS - Issue 30

08 Dec 2011 | Added Value

Could Sustainability be the Future of Luxury?

07 Dec 2011 | Added Value

So should the luxury industry admit defeat and never embrace sustainability? We think not.

Eco Innovations - Dec 2011

24 Nov 2011 | Added Value

Practical Guide for Responsible Marketing

07 Jul 2011 | Added Value

Branding for Good NEWS Issue 29

06 Jul 2011 | Added Value

Eco Innovations - July 2011

06 Jul 2011 | Added Value

Start today

06 Jul 2011 | Added Value

Branding for Good NEWS Issue 28

20 Apr 2011 | Added Value

Eco Innovations - April 2011

20 Apr 2011 | Added Value

Innovation Can Change the World

17 Mar 2011 | Added Value

Our ability to adapt and evolve to a changing environment will propels us forward. And as any follower of Darwin knows, only the fittest survive.

Eco Innovations – February 2011

16 Feb 2011 | Added Value

Guilt-free green

16 Feb 2011 | Added Value

Great Inventions Can Be Small

17 Nov 2010 | Leigh Marinner

Inventions have often come to seem like huge undertakings. This list just goes to show you can still break a particular problem down and invent a small piece that can have a huge impact.

Artifacts & Social Histories

15 Nov 2010 | tommy

Branding for Good NEWS Issue 26

11 Nov 2010 | Added Value

Social Innovation

11 Nov 2010 | Added Value

Environmental Director for the Danone Group, shares with us his conviction that social innovation is the way of the future and will deliver concrete benefits for Danone, its partners and the planet.

Eco Innovations – November 2010

11 Nov 2010 | Added Value

Pepsi doing good- Camp Okizu

12 Oct 2010 | Leigh Marinner

Branding for Good NEWS Issue 25

13 Sep 2010 | Added Value

Eco Innovations - September 2010

13 Sep 2010 | Added Value

German Consumers want more Ethical Behaviour from Brands

13 Sep 2010 | Added Value

Our recent German consumer study, confirms a shift from ‘green’ to ethics…

The Nature of Wicked Problems

07 Sep 2010 | Darrel Rhea

Can Design Save the World?

06 Sep 2010 | Darrel Rhea

Dear Twitter

20 Jul 2010 | Kelli Peterson

Watch out for the Millennials

16 Jul 2010 | Kelli Peterson

Branding for Good News issue 24

14 Jun 2010 | Added Value

Is Creative Advertising Good Enough?

11 Jun 2010 | Added Value

Inspired by the Journey

10 Jun 2010 | Kelli Peterson

The Power of AND

08 Jun 2010 | Kelli Peterson

Sustainable Brands 2010

06 Jun 2010 | Kelli Peterson

Building brand value thru new CSR platform

27 May 2010 | Kelli Peterson

Unilever Case Study: Every Cuppa Counts

18 Mar 2010 | Added Value

We helped PG Tips and Lipton create distinct and memorable campaigns to communicate their commitment to a better way of producing tea.

Eco Inovations - March 2010

12 Mar 2010 | Added Value

Branding for Good Newsletter Issue 23

12 Mar 2010 | Added Value

Branding for Good News - Issue 22

23 Dec 2009 | Added Value

Eco Innovations - December 2009

23 Dec 2009 | Added Value

BfG News Issue 19 - Eco Innovations

19 Mar 2009 | Added Value

Branding for Good News Issue 18

18 Jan 2009 | Added Value

BfG News Issue 18 - Eco Innovations

18 Jan 2009 | Added Value

Archive of Points of View

01 Jan 2009 | Added Value

BfG News Issue 14 - Eco Innovations

14 Jul 2008 | Added Value

"Megatrend CSR?"

16 Jun 2008 | Added Value

Branding for Good News - Issue 11

01 Apr 2008 | Added Value

BfG News Issue 11 - Eco Innovations

01 Apr 2008 | Added Value

Branding for Good Summit 2008

10 Mar 2008 | Added Value

BfG News Issue 10 - Expert View

10 Mar 2008 | Added Value

The Body Shop praised by consumers as brand with best reputation in Britain

06 Mar 2008 | Added Value

The research asked consumers in the UK to spontaneously name the brands that had the worst and best image in terms of corporate reputation.

Branding for Good News - Issue 6

06 Nov 2007 | Added Value

BfG News Issue 6 - Eco Innovations

06 Nov 2007 | Added Value

CSR put to the test

16 Sep 2007 | Added Value

Icon Internal Study "CSR on the testbed"

13 Jul 2007 | Added Value

Corporate governance, corporate social responsibility, corporate citizenship, corporate image – all things “corporate” are high on the agenda. When the turnover of WalMart is as high as the gross domestic product of Denmark, when the top 200 companies represent a quarter of all global economic activity, when more than half of the top 100 economic powers are companies and only the remainder are countries, it is about time that we start wondering what responsibilities companies have, what they should have and what they actually take responsibility for.

Branding for Good News - Issue 3

03 Jul 2007 | Added Value

BfG News Issue - Eco Innovations

01 May 2007 | Added Value

SA brands: get real

27 Apr 2007 | Added Value