Latest Posts
Generations
25 Oct 2017 | Added Value
Here are some examples of brands’ latest attempts to connect with Millennials in an authentic way
Welcome to the Age of Multisensory Digital Experiences
26 Sep 2017 | Added Value
The age of multisensory digital experiences has arrived….
Five Ways to Win with Augmented Reality (AR)
25 Sep 2017 | Added Value
Find out how you can go beyond the novelty of AR to tap into its brand growth-driving potential.
Digital Brand Experience
25 Sep 2017 | Added Value
Find out how brands are leveraging technology to flex and evolve their brand experience
The Hottest New Collaborator: AI
29 Aug 2017 | Added Value
Designers, chefs and artists have been teaming up with AI services to create new and exciting pieces they couldn’t have made alone. Learn about four of the most interesting products born from this new form of collaboration.
Gender bias on Instagram
27 Mar 2017 | Added Value
We thought visual social media was fertile ground to analyse gender bias.
5 things marketers can learn from the Pokémon Go Craze
12 Aug 2016 | Added Value
5 marketing tips drawn from the global phenomenon.
Added Value Edits: The mobile future
08 Aug 2016 | Added Value
Over the past 5 years, our lives have been revolutionized by the impact of mobile technology.
Top Five Ways to Engage the Mobile Respondent
22 Feb 2016 | Zoe Dowling
Here’s five tips to help you think about getting the most out of your mobile respondent.
“Mobile is Everything”
22 Feb 2016 | Zoe Dowling
As a brand, connecting with consumers via their mobile devices is now essential and an integral part of its brand strategy.
Added Value Edits: The mobile experience
08 Feb 2016 | Added Value
Mobile is always a hot topic and some brands truly lead the charge.
Top 5: Luxury Brands Leading in Digital
20 Oct 2015 | parrj
Luxury is no longer just about tradition and heritage; it’s nimble, quick and paving the way for digital innovation and engagement.
From Saying to Doing
20 Apr 2015 | Nina Rahmatallah
Marketing is no longer a one-way street. Consumer participation drives engagement and relevance. So how do brands move from saying to playing a valued and impactful role in people’s lives…
Case Study: Harman
15 Apr 2015 | Added Value
Building Iconic Brands and Pressing Play. Discover how we changed the tune for American audio and infotainment company – Harman.
Q&A: The Power of YouTube
15 Apr 2015 | Added Value
As YouTube celebrates its 10th anniversary we take a deeper look into the brand and the impact they have on businesses.
Apple Watch: Personal, Intimate, Private and Light
30 Mar 2015 | Brian Kushnir
Beyond the simply personal, there is a growing desire for technology to be hyper personalized.
Apple Watch: Personal, Intimate, Private and Light
29 Mar 2015 | Brian Kushnir
Beyond the simply personal, there is a growing desire for technology to be hyper personalized.
Top 5 Lessons Brand Owners can Learn from Digital Communications Brands
29 Mar 2015 | Added Value
Pippa Dunn, CMO of pioneering telecommunications company EE, is In the Marketer’s Chair. What can brand owners learn from this culturally connected category?
Added Value Edits: Changing Marketing Landscape
27 Feb 2015 | jhall
Our industry landscape is changing – it’s a jungle out there.
5 Ways Social Media Listening can Benefit your Brand
24 Feb 2015 | Andrea Hackett
From a strategic marketing perspective, social media provides brands with a wealth of data that can inform their brand strategy.
Première Etude de Transition Digitale Présentée aux Microsoft Tech Days 2015
09 Feb 2015 | Added Value
Les Jobs et Compétences Marketing & Communication qui auront la Cote.
From Continuity to Disruption
26 Jan 2015 | jhall
New technologies have spawned new possibilities and as many new business models.
Remote Memory
03 Jul 2014 | Nina Rahmatallah
Were you once able to remember phone numbers, but now barely remember your own? Our memories have stopped taking responsibility, by handing it over to mobiles…
African Game Changers for Growth
26 Jun 2014 | Lynne Gordon
The mobile revolution is changing the landscape in Africa – but perhaps not in the ways you’d expect
Top 5 Ways to Win on Social Media
29 May 2014 | katie-webbe
Against the backdrop of the most connected World Cup yet, how can brands make sure they’re heard through the social media noise during the tournament and beyond?
Redefining Robots to Innovate Brand Experience
27 Apr 2014 | Caroline van der Pool
Imagine your products and even services as robots.
Take-aways from the CASRO Digital Research Conference
28 Mar 2014 | Scott Porter
Four top take-aways from the Digital Research Conference.
Digital Social and ROI: Making Content Matter
06 Nov 2013 | Mahta Emrani
We need to rethink the question of calculating ROI on digital…
Microsoft-Nokia Deal: Emerging Markets to the Rescue?
03 Oct 2013 | Sophia Ng
The market is buzzing about Microsoft’s acquisition of Nokia’s mobile phone business and how it will impact both brands.
Fair Exchange: South Africa’s Cellular Network Providers are Holding us to Ransom
02 Oct 2013 | Erna George
Why are they getting it wrong?
Innovation Inspiration: Terabytes Of Opportunities
11 Sep 2013 | jhall
Mobile and wearable technology, along with the Internet of Things have combined to accelerate the Quantified Self (QS) movement where we track and measure our every move. An explosion of consumer data: terabytes of opportunities to engage.
Can Gaming Save the World?
05 Sep 2013 | Cultural Insight Team
A new wave of ‘serious games’ are mobilising the collective intelligence and imagination of gamers for real-world benefits.
Too Much Information
14 Aug 2013 | Cultural Insight Team
What is there left to share on social media?
Have I Got News For You?
22 Jul 2013 | Cultural Insight Team
Predicting Culture
17 Jul 2013 | Cultural Insight Team
Stealth Wear
10 Jul 2013 | Cultural Insight Team
Reel Science
28 May 2013 | Cultural Insight Team
Story Selling
22 May 2013 | Cultural Insight Team
THE BATTLE OF THE BRANDS: Winners and Losers in the Culture Wars
20 Mar 2013 | Added Value
Added Value reveals the cultural vibrancy of 160 brands from across fifteen sectors in its third annual Cultural Traction™ 2013 report.
The Cat That Eats Diodes
27 Feb 2013 | Cultural Insight Team
4 Key Drivers Defining Mobility Trends
11 Dec 2012 | pompei de warrensc
What are the next steps in the evolution of human mobility?
Promise and perils : Qualitative research in our connected, mobile world
06 Dec 2012 | Zoe Dowling
Innovation Inspiration : Mobility is changing everything
12 Nov 2012 | jhall
Up Close & Personal
05 Oct 2012 | Rebecca Harrison
The Connected CEO: how are business leaders in Asia adapting – and embracing – the digital revolution?
22 Aug 2012 | Added Value
Putting my money where my (research trend) mouth is
16 Aug 2012 | Leigh Marinner
Olympics Medley
27 Jul 2012 | Cultural Insight Team
Real Life Marvel
24 Jul 2012 | Cultural Insight Team
Retro Olympics
23 Jul 2012 | Cultural Insight Team
Primitive Digital
11 Jul 2012 | Cultural Insight Team
Branding For Good - Issue 32
03 Jul 2012 | Marina Cozzika
Eco innovations - June 2012
20 Jun 2012 | Added Value
In haircare no one can hear you scream
13 Jun 2012 | Cultural Insight Team
The Message in the Medium
11 Jun 2012 | Cultural Insight Team
The Wonder of Brains
06 Jun 2012 | Cultural Insight Team
A postcard from… Colombia
08 May 2012 | Cultural Insight Team
No Facebook. No Twitter. What’s the alternative?
02 May 2012 | Added Value
We talk to CIC, the first company specializing in social media research in China, to understand the impact of social media in China and how it differs from Western social media.
Future Books
11 Apr 2012 | Cultural Insight Team
It’s my data and I’ll visualise if I want to
09 Apr 2012 | Cultural Insight Team
Can we be anymore social?
02 Apr 2012 | Cultural Insight Team
Bring it on, Beaker
28 Mar 2012 | Cultural Insight Team
Superhuman Olympics
26 Mar 2012 | Cultural Insight Team
Branding for Good NEWS - Issue 31
15 Mar 2012 | Added Value
Eco Innovations - March 2012
15 Mar 2012 | Added Value
Using Culture as an environmental ‘call to arms’
14 Mar 2012 | Added Value
Beware unexpected goodness
03 Jan 2012 | Lee Shupp
What Market Researchers Could Learn from Eavesdropping on R2D2
04 Nov 2011 | Added Value
How we can teach machines to solve useful problems.
Microsoft works to win desktop users over to the Start screen
15 Oct 2011 | Leigh Marinner
Nuestro Futuro: Hispanic Teens in Their Own Words
30 Sep 2011 | Added Value
Innovation Inspiration: How technology is impacting innovation
30 Sep 2011 | Added Value
How Bing found their bling with a little help from Jay Z
24 Aug 2011 | Added Value
Glance knows how to overcome Geoffrey Moore’s Chasm
11 Aug 2011 | Leigh Marinner
I live in the future & here's how it works
07 Aug 2011 | Leigh Marinner
Differentiating the brand by making a difference
13 May 2011 | Kalil Vicioso
Social is actually a big factor in Search
27 Apr 2011 | Leigh Marinner
Look at the poor USA in broadband infrastructure
30 Mar 2011 | Leigh Marinner
Visual frameworks in social computing
14 Mar 2011 | Leigh Marinner
Your Brain is the Interface
07 Mar 2011 | Lee Shupp
Is Online Anonymity Shameful?
28 Feb 2011 | Leigh Marinner
Social Search Acumen
27 Feb 2011 | Leigh Marinner
Why Facebook is beating Google, Part 2
23 Feb 2011 | Leigh Marinner
Interesting mobile and search data tidbits
23 Feb 2011 | Leigh Marinner
Is Android winning?
23 Feb 2011 | Leigh Marinner
Why Facebook is beating Google
17 Feb 2011 | Leigh Marinner
Quantifying the Importance of Social Communication on Brand Loyalty
16 Feb 2011 | Leigh Marinner
The Promise of Social Networking
30 Dec 2010 | Leigh Marinner
The Future of Social Networking
08 Dec 2010 | Leigh Marinner
Kinect Is a Hit
30 Nov 2010 | Leigh Marinner
AmEx Links with Zynga
30 Nov 2010 | Leigh Marinner
Great Inventions Can Be Small
17 Nov 2010 | Leigh Marinner
Inventions have often come to seem like huge undertakings. This list just goes to show you can still break a particular problem down and invent a small piece that can have a huge impact.
Unexpected places where good tech design can pleasantly show up
16 Nov 2010 | Added Value
Running The Grid
04 Nov 2010 | cfinlay
Apps create new innovation paradigm
23 Sep 2010 | Added Value
On the brink of another communication revolution?
17 Sep 2010 | Added Value
App model for the web
10 Sep 2010 | Added Value
Want to make a payment? Wave your phone.
09 Sep 2010 | Added Value
Facebook credits as gifts
03 Sep 2010 | Added Value
Earlier this week Facebook announced that Facebook credit gift cards would be available at stores. Here is a link to the announcement on popular tech blog Read Write Web. Yes, you will be able to use real money to buy virtual money at a Target store near you. Obviously, this means that parents and friends can buy Facebook gift cards for their loved ones to splurge on virtual goods on Facebook. I am assuming that many people will give Facebook gift cards during the upcoming holiday season. If you would like your friends to water your virtual crops on Farmville or own a digital farm next to your farm, but if they don’t seem too willing to do it, all you have to do now is buy a Facebook credit gift card, and they will be obliged to help. As for my friends, I would like to state in clear words, “I’ll not water your crops even if you buy me a gift card.”
Think young
25 Aug 2010 | Added Value
Understand the mysteries of teens
19 Aug 2010 | Lee Shupp
Can't talk now... I'll text you.
18 Aug 2010 | Added Value
Africa is coming to computing
13 Aug 2010 | Lee Shupp
Is Facebook vulnerable?
27 Jul 2010 | Lee Shupp
There Is No Internet
09 Jul 2010 | cfinlay
Too often social media articles are tripe
29 Jun 2010 | Leigh Marinner
Is Facebook Evil?
18 May 2010 | Leigh Marinner
Trend: Mini-projectors and Mobile Devices
17 May 2010 | Added Value
Value of a “fan” on social networks
12 May 2010 | Leigh Marinner
"Telephone" is a switchboard conversation
07 May 2010 | Lee Shupp
All in one mobile devices – An addendum
30 Apr 2010 | Leigh Marinner
All-in-one mobile devices?
29 Apr 2010 | Leigh Marinner
Microsoft Surface: From early stage concept to market - A continuing collaboration
26 Apr 2010 | Added Value
TV online isn’t where it should be
15 Apr 2010 | Leigh Marinner
Checking in at the North Pole
15 Apr 2010 | Lee Shupp
An insightful view on the iPad
05 Apr 2010 | Leigh Marinner
Are Tablets the Next, Best Thing?
27 Mar 2010 | Leigh Marinner
SaaS: Finding Opportunity: Finding a Silver Lining in the Cloud
26 Mar 2010 | Added Value
What rawked at SxSW
21 Mar 2010 | Lee Shupp
The Etymology of Online Social Media
14 Feb 2010 | Leigh Marinner
The Effect of Consumer Choice on the Mobile Internet
24 Jan 2010 | Leigh Marinner
The subversive impact of the Google Nexus One phone
17 Jan 2010 | Leigh Marinner
Virtual goods have arrived quickly
04 Jan 2010 | Leigh Marinner
Does current online ad pricing make sense?
22 Dec 2009 | Leigh Marinner
The new Mary Meeker/Morgan Stanley Mobile Internet Report
21 Dec 2009 | Leigh Marinner
Is humanity constructing its own synthetic sixth sense?
21 Dec 2009 | Leigh Marinner
Our predictions come true on mobile data capacity
10 Dec 2009 | Leigh Marinner
iWise for Great Quotes
26 Aug 2009 | Leigh Marinner
Words Move Me
25 Aug 2009 | Leigh Marinner
The Zoetrope Project
22 Aug 2009 | Leigh Marinner
Window to our future-S. Korea
09 Aug 2009 | Leigh Marinner
Isn’t it funny? The App Store wins.
09 Aug 2009 | Leigh Marinner
Inadequate broadband infrastructure hurts the US
05 Aug 2009 | Leigh Marinner
Small Price = Big Money
13 Jul 2009 | Leigh Marinner
data or design?
11 May 2009 | Lee Shupp
The battle continues over how much TV content will be free
30 Mar 2009 | Leigh Marinner
Social networking for the greater good
09 Mar 2009 | Leigh Marinner
What face do you show to the world? Is it yours?
04 Mar 2009 | Leah Hunter
With barter systems, social networking, and plain old-fashioned community back on the rise (look for Leigh Marriner’s excellent upcoming post on community), the ways in which people shake and blend are less distinct. I say, throw everything in. Put it in the kettle. See what mixes up.