Latest Posts

Humanising Data

30 Nov 2017 | Added Value

Four examples of brands humanising data

Closing the strategy to activation gap: using strategic growth frameworks to create advertising audiences

20 Nov 2017 | Added Value

Closing the strategy to activation gap is a goal now within reach.

Generations

25 Oct 2017 | Added Value

Here are some examples of brands’ latest attempts to connect with Millennials in an authentic way

Welcome to the Age of Multisensory Digital Experiences

26 Sep 2017 | Added Value

The age of multisensory digital experiences has arrived….

Five Ways to Win with Augmented Reality (AR)

25 Sep 2017 | Added Value

Find out how you can go beyond the novelty of AR to tap into its brand growth-driving potential.

The Hottest New Collaborator: AI

29 Aug 2017 | Added Value

Designers, chefs and artists have been teaming up with AI services to create new and exciting pieces they couldn’t have made alone. Learn about four of the most interesting products born from this new form of collaboration.

To Seduce (and Convince) Artificial Intelligence

29 Aug 2017 | Added Value

AI is set to further revolutionise the decisions we make and the way we purchase goods and services. What is the implication for brands?

Added Value Edits: Navigating the New Social Landscape

03 Aug 2016 | jhall

Read the July edition of Edits on the new social media landscape.

Social Good Innovations - April 2016

07 Apr 2016 | Leslie Pascaud

From 3D printed water pipes to an app that helps deliver a baby, discover five social good innovations…

Have I Got News For You?

22 Jul 2013 | Cultural Insight Team

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Predicting Culture

17 Jul 2013 | Cultural Insight Team

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Stealth Wear

10 Jul 2013 | Cultural Insight Team

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Reel Science

28 May 2013 | Cultural Insight Team

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Story Selling

22 May 2013 | Cultural Insight Team

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

The Cat That Eats Diodes

27 Feb 2013 | Cultural Insight Team

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Innovation Inspiration : Mobility is changing everything

12 Nov 2012 | jhall

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

The Connected CEO: how are business leaders in Asia adapting – and embracing – the digital revolution?

22 Aug 2012 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Putting my money where my (research trend) mouth is

16 Aug 2012 | Leigh Marinner

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Olympics Medley

27 Jul 2012 | Cultural Insight Team

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Real Life Marvel

24 Jul 2012 | Cultural Insight Team

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Retro Olympics

23 Jul 2012 | Cultural Insight Team

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Primitive Digital

11 Jul 2012 | Cultural Insight Team

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Branding For Good - Issue 32

03 Jul 2012 | Marina Cozzika

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Eco innovations - June 2012

20 Jun 2012 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

In haircare no one can hear you scream

13 Jun 2012 | Cultural Insight Team

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

The Message in the Medium

11 Jun 2012 | Cultural Insight Team

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

The Wonder of Brains

06 Jun 2012 | Cultural Insight Team

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

A postcard from… Colombia

08 May 2012 | Cultural Insight Team

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Future Books

11 Apr 2012 | Cultural Insight Team

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

It’s my data and I’ll visualise if I want to

09 Apr 2012 | Cultural Insight Team

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Can we be anymore social?

02 Apr 2012 | Cultural Insight Team

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Bring it on, Beaker

28 Mar 2012 | Cultural Insight Team

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Superhuman Olympics

26 Mar 2012 | Cultural Insight Team

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Branding for Good NEWS - Issue 31

15 Mar 2012 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Eco Innovations - March 2012

15 Mar 2012 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Using Culture as an environmental ‘call to arms’

14 Mar 2012 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Beware unexpected goodness

03 Jan 2012 | Lee Shupp

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Nuestro Futuro: Hispanic Teens in Their Own Words

30 Sep 2011 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Innovation Inspiration: How technology is impacting innovation

30 Sep 2011 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

How Bing found their bling with a little help from Jay Z

24 Aug 2011 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Added Value Strengthens Depth in Technology, Intercultural and Qualitative Practices with Additional New Roles

12 Jun 2011 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Microsoft Surface: From early stage concept to market - A continuing collaboration

26 Apr 2010 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

SaaS: Finding Opportunity: Finding a Silver Lining in the Cloud

26 Mar 2010 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Fresh Perspectives Podcast: Zune: Creating Disruption in a New Category

31 Aug 2008 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Fresh Perspectives Podcast: Design Research for Emerging Markets

30 Apr 2008 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Microsoft: Supporting Growth - From Servers to Surface

26 May 2007 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Sound and Brand: The Effect of Sound on the Web

30 Apr 2006 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Herman Miller Resolve®: Working Ahead

26 Feb 2006 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Motorola: Global Views: Guiding Strategic Design Direction

25 Feb 2006 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Andersen: TruScene™: A Clear View to the Future

28 Jan 2006 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Electrolux: Becoming Aerus: Making a Clean Sweep

27 Jan 2006 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Designing Digital Experiences for Youth

30 Oct 2002 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

The Wireless Future - A Look at Youth Unplugged

30 Sep 2001 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

Greater eChina Insights: Online users in Greater China

30 Oct 2000 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]

eCommerce Trust: Building Trust in Digital Environments

30 Mar 1999 | Added Value

1. AI crunches through data Mazda, Marchesa and Coca-Cola are employing AI to collect and analyze data – whether its numerical, image, or text-based. 2. Targeted advertising is on the rise Adobe and Snapchat are harvesting personality and demographic data to create custom tailored content that appeals to an otherwise ad-averse generation. 3. Data optimizes consumer […]