Latest Posts

Serving The Squeezed Middle

06 Dec 2017 | Added Value

As the gap between the rich and the poor continues to widen, brands must increasingly make the complex more accessible

Humanising Data

30 Nov 2017 | Added Value

Four examples of brands humanising data

Purpose Driven Brands

27 Nov 2017 | Added Value

Five purpose driven brands picked for the November 2017 issue of Branding For Good.

Social Good Innovations

27 Nov 2017 | Added Value

5 social good innovations picked for the November 2017 issue of Branding For Good

Getting the X factor. Reaching a generation in turmoil.

27 Oct 2017 | Added Value

Generation X is imploding. What is the implication for brands?

Generations

25 Oct 2017 | Added Value

Here are some examples of brands’ latest attempts to connect with Millennials in an authentic way

Welcome to the Age of Multisensory Digital Experiences

26 Sep 2017 | Added Value

The age of multisensory digital experiences has arrived….

Five Ways to Win with Augmented Reality (AR)

25 Sep 2017 | Added Value

Find out how you can go beyond the novelty of AR to tap into its brand growth-driving potential.

Digital Brand Experience

25 Sep 2017 | Added Value

Find out how brands are leveraging technology to flex and evolve their brand experience

The Hottest New Collaborator: AI

29 Aug 2017 | Added Value

Designers, chefs and artists have been teaming up with AI services to create new and exciting pieces they couldn’t have made alone. Learn about four of the most interesting products born from this new form of collaboration.

To Seduce (and Convince) Artificial Intelligence

29 Aug 2017 | Added Value

AI is set to further revolutionise the decisions we make and the way we purchase goods and services. What is the implication for brands?

Top 4 ways to win with archetypes on Instagram

26 Jul 2017 | Added Value

Some brands are totally building an authentic visual style.

Climate ChangeD.

17 Jul 2017 | Added Value

Today we can no longer restrict our focus to just stopping climate change. The question ‘what happens if?’ is now necessarily coupled with ‘what happens when?’

Diversity in the 21st Century

26 May 2017 | Added Value

Three lessons brands can learn about diversity from the entertainment industry to become a real driver of change

Putting the Culture in Multicultural Marketing

26 May 2017 | Added Value

America is in the midst of seismic changes. What does this mean for the face of tomorrow’s consumer market? Are we witnessing the emergence of a new mass market?

Blurring Lines of ‘Wellness’ Brands

24 Apr 2017 | Added Value

This article explores brands that are shaking up the Health & Wellness category.

Gender bias on Instagram

27 Mar 2017 | Added Value

We thought visual social media was fertile ground to analyse gender bias.

Consumers on Instagram: Through their looking glass

27 Jan 2017 | Added Value

A tangible picture of your brand’s earned equity and the world around it.

La France, l’autre berceau de l’iconicité

26 Jan 2017 | Added Value

Kantar Added Value a tenté de définir les ingrédients de l’iconicité des marques, et a identifié six grandes composantes.

Millennials and centennials: How young generations will transform the years to come

06 Jan 2017 | Added Value

This article argues that Millennials have reached the age where their values are impacting the era in which they live, and on which they will leave an indelible trace.

What’s Hot in Culture 2016

26 Jan 2016 | Cultural Insight Team

To connect with the things people really care about, it is vital to understand and even anticipate what those things might be.

Innovative copies: Crib your way to better brand thinking

12 Oct 2012 | lapointi

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Putting my money where my (research trend) mouth is

16 Aug 2012 | Leigh Marinner

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Just a vegetable? Or a piece of political propaganda?

18 Jul 2012 | Hazel Barkworth

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Get your Brand moving

01 Jun 2012 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

One Child Policy 2.0: outlining the implications for marketers

20 Apr 2012 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Webinar invitation : The silent revolution in Beauty and Hygiene

15 Apr 2012 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Brews who?

31 Jan 2012 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

What are you worth to Facebook?

24 Aug 2011 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Added Value Strengthens Depth in Technology, Intercultural and Qualitative Practices with Additional New Roles

12 Jun 2011 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

China’s New Culture of Cool: Understanding the world's fastest-growing market

30 Apr 2011 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Marketers Play on Nostalgia to Reach China's Post-1980s Generation

25 Feb 2011 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Shedding Light on Creativity

16 Feb 2011 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Hispanic Cyberstudy 2010

30 Jan 2011 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

How the rise in the ethnic identity is shifting behavior in the US consumer market

11 Jan 2011 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Is buying trends a waste of money?

15 Oct 2010 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Discover the DNA of Health, Beauty and Wellness over Breakfast

10 Sep 2010 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Think young

25 Aug 2010 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Can't cook? Or won't cook? Will anyone cook in 2030?

25 Jun 2010 | Added Value

UK Press Release

The (digital) free for all

17 May 2010 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

SaaS: Finding Opportunity: Finding a Silver Lining in the Cloud

26 Mar 2010 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Those trends are just so… 2008

03 Dec 2009 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

They can tell by the look in your eye...or can they?

03 Dec 2009 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

China: making the right strategic choices

02 Dec 2009 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

"Branding for Good": sustainable growth for brands and businesses

29 Oct 2009 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Semiotics at AV-Stratosfera

01 Oct 2009 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 20 - Editor's Column: Diving into water sustainability

20 May 2009 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 19 - Expert View: Tipping the balance

19 Mar 2009 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Pollo Campero: Serving China: Cultural barriers fall when you identify the right market opening.

25 Jan 2009 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Archive of Points of View

01 Jan 2009 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Adapting in Times of Change

31 Oct 2008 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Branding for Good News Issue 16

16 Oct 2008 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News - Issue 12 Editor's Column: Virtuous circle propelling change

12 May 2008 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Fresh Perspectives Podcast: Design Research for Emerging Markets

30 Apr 2008 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Branding for Good News - Issue 10

10 Mar 2008 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 10 - Editor's Column: Starting the Responsible Brand Journey

10 Mar 2008 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Branding for Good Summit 2008

10 Mar 2008 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Ethical issues move up the consumer agenda

06 Mar 2008 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Branding for Good - Issue 9

09 Feb 2008 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

BfG News Issue 7 - Eco Innovations

07 Dec 2007 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

How Brands Blossom in an Increasingly Complex World of Choice

30 Jan 2007 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Branding for Good Summit 2006: Innovation inspired by climate change

01 Nov 2006 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Key to reaching Hispanics: Word-of-Mouth, Door-to-Door, and Network Marketing

30 Jun 2006 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Grow your brand: from source to communications

17 Jun 2006 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

The Wonderful and Lucrative Enigma of the Hispanic Teens

30 Apr 2006 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Hispanics and Entertainment: Insights for Culturally Relevant Marketing

30 Apr 2006 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

The Innovation Imperative

30 Mar 2006 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Herman Miller Resolve®: Working Ahead

26 Feb 2006 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Motorola: Global Views: Guiding Strategic Design Direction

25 Feb 2006 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Electrolux: Becoming Aerus: Making a Clean Sweep

27 Jan 2006 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Meredith: Siempre Mujer: What Do Young Hispanic Women Want?

25 Jan 2006 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

From Justification To Specialization: The Changing Hispanic Market Conversation

11 Nov 2005 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Trend spotter: Honesty points to healthy returns

16 May 2005 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Perceptions of Color: Global Market Bias

30 Oct 2004 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Designing Digital Experiences for Youth

30 Oct 2002 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

The Wireless Future - A Look at Youth Unplugged

30 Sep 2001 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]

Greater eChina Insights: Online users in Greater China

30 Oct 2000 | Added Value

From a global perspective it appears that we have never had it so good. The world is becoming more affluent; in two to three years we will reach a remarkable tipping point where the majority of its 7 billion inhabitants will live in ‘middle class’ or ‘rich’ households. It is estimated this worldwide income bracket, […]