Three lessons brands can learn about diversity from the entertainment industry to become a real driver of change
America is in the midst of seismic changes. What does this mean for the face of tomorrow’s consumer market? Are we witnessing the emergence of a new mass market?
This article explores brands that are shaking up the Health & Wellness category.
We thought visual social media was fertile ground to analyse gender bias.
A tangible picture of your brand’s earned equity and the world around it.
Kantar Added Value a tenté de définir les ingrédients de l’iconicité des marques, et a identifié six grandes composantes.
This article argues that Millennials have reached the age where their values are impacting the era in which they live, and on which they will leave an indelible trace.
To connect with the things people really care about, it is vital to understand and even anticipate what those things might be.
UK Press Release