As the gap between the rich and the poor continues to widen, brands must increasingly make the complex more accessible
Four examples of brands humanising data
Five purpose driven brands picked for the November 2017 issue of Branding For Good.
5 social good innovations picked for the November 2017 issue of Branding For Good
Generation X is imploding. What is the implication for brands?
Here are some examples of brands’ latest attempts to connect with Millennials in an authentic way
The age of multisensory digital experiences has arrived….
Find out how you can go beyond the novelty of AR to tap into its brand growth-driving potential.
Find out how brands are leveraging technology to flex and evolve their brand experience
Designers, chefs and artists have been teaming up with AI services to create new and exciting pieces they couldn’t have made alone. Learn about four of the most interesting products born from this new form of collaboration.
AI is set to further revolutionise the decisions we make and the way we purchase goods and services. What is the implication for brands?
Some brands are totally building an authentic visual style.
Today we can no longer restrict our focus to just stopping climate change. The question ‘what happens if?’ is now necessarily coupled with ‘what happens when?’
Three lessons brands can learn about diversity from the entertainment industry to become a real driver of change
America is in the midst of seismic changes. What does this mean for the face of tomorrow’s consumer market? Are we witnessing the emergence of a new mass market?
This article explores brands that are shaking up the Health & Wellness category.
We thought visual social media was fertile ground to analyse gender bias.
A tangible picture of your brand’s earned equity and the world around it.
Kantar Added Value a tenté de définir les ingrédients de l’iconicité des marques, et a identifié six grandes composantes.
This article argues that Millennials have reached the age where their values are impacting the era in which they live, and on which they will leave an indelible trace.
To connect with the things people really care about, it is vital to understand and even anticipate what those things might be.
UK Press Release