Beijing has introduced eco-friendly barter for the metro: plastic bottles. Each bottle adds value to one’s commuter pass; and a free ride on the capital’s 8 lines will “cost” you about 20 bottles. While still in trial phase, Chinese officials plan to roll out about 3,000 machines on the train track as well as on bus routes.
Produce preserving paper
Whether from refrigeration scarcity in the developing world or unintentional produce neglect, spoilage contributes to about a third of the global food supply going to waste. After learning about the food preserving properties of herbs and spices from her grandmother, Kavita Shukla created a natural food saving paper that keeps produce fresh for up to 4 times longer. Her “Fresh Paper” is biodegradable, compostable, and recyclable.
Frozen portion organic
Getting children to eat well can be a nightmare. Some parents slave away pureeing “adult” food, while others settle for the easier, albeit less healthy, option in ready-made baby food products. French company Yooji has introduced frozen, portioned organic food for babies and infants that is both convenient and nutritious. In a clever marketing move, the company developed stand-alone freezers that allow products to be sold adjacent to the baby food aisle, lest they be ignored alongside standard frozen treats. Please note that the hyperlink above is for French article. Best English explanation comes via Linkedin here.
A campaign targeting football fans has helped cut waiting lists for heart transplants to an all-time low in Brazil. Ogilvy Brazil’s integrated campaign—“Immortal Fans” — recruited real patients on transplant waiting lists to make their appeal to the passionate fans of Sports Club Recife. Fans sign up for donor cards that inform family of their donation wishes, thus overcoming one of Brazil’s greatest barriers to organ donation. Some 51,000 fans declared themselves donors— exceeding the capacity of the team’s stadium—and organ donation increased by 54% in a year. Alternative article with no video link here.
Natural tech: 3-D printing helps ocean reefs
A team of artificial reef designers, Reef Arabian, is harnessing 3D printing technology to print reef formations and sink them off Bahrain’s coast. The formations, which are printed with non-toxic sandstone material resembling natural earth rock, are intended to alleviate the impact that overfishing has had on marine life.prevnext