We are Added Value

A Global Marketing Consultancy

Strategic marketing that works

AddedValueGroup

Our very own Carol Mok is representing us on the jury at the Singapore Media Awards today. Well done to all the winners! #SMA2014

21st August 2014

AIA

Insuring the human connection through brand positioning

Essence

Black like me? How do African American women see themselves in media?

PepsiCo

Bringing snacks and drinks together

Bupa

Carving a big blue space out of China’s health insurance market

GSK

Helping the over 50s to age well

Philips

Where is haircare headed?

Iglo

How to make the captain cool again

Martell

Activating a new product for a key target segment