Strategic marketing that works

AddedValueGroup

Are marketing teams well-equipped to create #brand experience innovation?@AddedValueGroup experts sound off https://t.co/7DHm1lmMPJ

27th July 2016

Philips

Where is haircare headed?

Unilever

Unilever’s commitment to sustainability

Godiva

Taking a bigger bite of the chocolates market

Herta

Repackaging the sustainable message

McDonald’s

Mobilising a fast food giant against a changing culture

Iglo

How to make the captain cool again

Boursin

Building brand equity for France’s favourite fromage

Martell

Activating a new product for a key target segment

Maximuscle

Supplementing a brand portfolio to win big

Nissan

How to create a consistent brand personality for a global car giant?