Strategic marketing that works

AddedValueGroup

Humanitarian aid innovating in every domain, food, shelter, sanitation, education, health & finance @AddedValueGroup https://t.co/ZkIF2fNEeb

26th May 2016

Bupa

Carving a big blue space out of China’s health insurance market

Nestlé

Filtering Africa’s coffee culture

Martell

Activating a new product for a key target segment

Pernod Ricard

Oddka by Wyborowa: Adding flavour to the vodka category

McDonald’s

Mobilising a fast food giant against a changing culture

Yakult

How do you release the genie from the bottle?

Bush’s

Infusing iconic Americana with Latin flavour (and positioning)