Strategic marketing that works

AddedValueGroup

RT @AndreaM_Stocks: Chatbots And The Future of Conversation Between Brands and Customers: https://t.co/FtA4hz9Bkk #AI #Chatbots #SocialMedi…

29th July 2016

Bush’s

Infusing iconic Americana with Latin flavour (and positioning)

AIA

Insuring the human connection through brand positioning

Pernod Ricard

Oddka by Wyborowa: Adding flavour to the vodka category

Essence

Black like me? How do African American women see themselves in media?

Godiva

Taking a bigger bite of the chocolates market

Philips

Where is haircare headed?

Nissan

How to create a consistent brand personality for a global car giant?

Herta

Repackaging the sustainable message