Strategic marketing that works

AddedValueGroup

RT @BartAMichels: Top CMO session @dwheld and @JimStengel fearless brand leadership & cultural value. #cannelions #kantar #addedvalue http…

24th June 2016

Iglo

How to make the captain cool again

Bupa

Carving a big blue space out of China’s health insurance market

Purina

My Dog is... Because small is special

Martell

Activating a new product for a key target segment

AIA

Insuring the human connection through brand positioning

Infiniti

Steering towards fear to create luxury automotive confidence

Pernod Ricard

Oddka by Wyborowa: Adding flavour to the vodka category

Maximuscle

Supplementing a brand portfolio to win big