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21st November 2014

McDonald’s

Mobilising a fast food giant against a changing culture

Arla

How to milk growth opportunities in dairy

Pernod Ricard

Oddka by Wyborowa: Adding flavour to the vodka category

Pringles

How to get people crunching at Christmas?

Bupa

Carving a big blue space out of China’s health insurance market

Bush’s

Infusing iconic Americana with Latin flavour (and positioning)