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A Global Marketing Consultancy

Strategic marketing that works

AddedValueGroup

The #Luxury Detectives. Discover how we used our digital ideation platform to identify 4 main insights #mrx http://t.co/wxqBOgmfDE

24th October 2014

Philips

Where is haircare headed?

McDonald’s

Mobilising a fast food giant against a changing culture

PepsiCo

Bringing snacks and drinks together

Boursin

Building brand equity for France’s favourite fromage

AIA

Insuring the human connection through brand positioning

Pernod Ricard

Oddka by Wyborowa: Adding flavour to the vodka category

Iglo

How to make the captain cool again

Bupa

Carving a big blue space out of China’s health insurance market