Strategic marketing that works

Martell

Activating a new product for a key target segment

Bush’s

Infusing iconic Americana with Latin flavour (and positioning)

Unilever

Unilever’s commitment to sustainability

PepsiCo

Bringing snacks and drinks together

Boursin

Building brand equity for France’s favourite fromage

Bupa

Carving a big blue space out of China’s health insurance market

Advil

Taking the pain out of re-positioning