Strategic marketing that works

Bush’s

Infusing iconic Americana with Latin flavour (and positioning)

Infiniti

Steering towards fear to create luxury automotive confidence

Bupa

Carving a big blue space out of China’s health insurance market

Godiva

Taking a bigger bite of the chocolates market

Yahoo!

Helping marketers become better storytellers

Pernod Ricard

Oddka by Wyborowa: Adding flavour to the vodka category

Peroni

How to turn a local beer into a global brand

Herta

Repackaging the sustainable message

Nestlé

Filtering Africa’s coffee culture

Vodafone

Making a connection with the power-house of youth