Strategic marketing that works

AddedValueGroup

RT @BartAMichels: Top CMO session @dwheld and @JimStengel fearless brand leadership & cultural value. #cannelions #kantar #addedvalue http…

24th June 2016

Essence

Black like me? How do African American women see themselves in media?

GSK

Helping the over 50s to age well

Godiva

Taking a bigger bite of the chocolates market

McDonald’s

Mobilising a fast food giant against a changing culture

PepsiCo

Bringing snacks and drinks together

Nissan

How to create a consistent brand personality for a global car giant?

Martell

Activating a new product for a key target segment

Maximuscle

Supplementing a brand portfolio to win big