Strategic marketing that works

AddedValueGroup

Nivea found out they had been getting consumers’ concerns about deodorant all wrong. Find out how in July's #Edits https://t.co/zrIOfrcT0x

26th August 2016

Peroni

How to turn a local beer into a global brand

PepsiCo

Bringing snacks and drinks together

Pernod Ricard

Oddka by Wyborowa: Adding flavour to the vodka category

Vodafone

Making a connection with the power-house of youth

Bupa

Carving a big blue space out of China’s health insurance market

Nestlé

Filtering Africa’s coffee culture

Bush’s

Infusing iconic Americana with Latin flavour (and positioning)

Philips

Where is haircare headed?

Boursin

Building brand equity for France’s favourite fromage