Strategic marketing that works

AddedValueGroup

RT @Kantar: ICYMI 'Your brand’s reputation is now out of your hands' https://t.co/pJy4m9ltEt @Millward_Brown @AddedValueGroup https://t.co/…

29th June 2016

Iglo

How to make the captain cool again

Vodafone

Making a connection with the power-house of youth

Pringles

How to get people crunching at Christmas?

Essence

Black like me? How do African American women see themselves in media?

McDonald’s

Mobilising a fast food giant against a changing culture

Boursin

Building brand equity for France’s favourite fromage

Philips

Where is haircare headed?