Featured Posts

The Feminine Plural

Cécile Gorgeon

In 2015, women happily play with the codes of a multifaceted femininity whose form and codes they have redefined.

In the News: Press Coverage

Added Value

Bloomberg, The Financial Times, Huffington Post, Shanghai Daily, BBC News and Forbes... we're in the press all over the world.

Latest Posts

Branding For Good: Issue 42

22 Jul 2015 | Added Value

Welcome to issue 42 of Added Value’s newsletter focused on building brand purpose: the challenges, opportunities, our solutions and points of view.

The Feminine Plural

21 Jul 2015 | Jonathan Hall

What really matters for brands is the ability to reinvent models of femininity

Discover Singapore

21 Jul 2015 | Added Value

Now approaching its 50th birthday, Singapore's diversity presents both challenges and opportunities for brands.

Q&A: Brand Purpose

20 Jul 2015 | Added Value

Brand purpose is increasingly becoming a hot topic, evident at Cannes Lions this year. But how important is brand purpose to drive differentiation for consumers?

Get off your pedestal

20 Jul 2015 | Added Value

People aren’t interested in the old concept of brands – they’re looking for something altogether different.

Brand Cohesion

17 Jul 2015 | Nina Rahmatallah

Is brand cohesion our future marketing currency?