Featured Posts

Consumers on Instagram: Through their looking glass

27 Jan 2017 | Added Value

A tangible picture of your brand’s earned equity and the world around it.

Podcast: Sensory marketing

03 Feb 2017 | Added Value

Marguerite de Villiers discusses multi-sensory marketing.

Latest Posts

New luxury

18 Dec 2017 | Added Value

The changing nature of luxury and premium.

Has the Digital Era Changed the Luxury Game for Good?

18 Dec 2017 | Added Value

How the luxury industry will balance the traditional world of exclusivity with the digital world that is available to everyone.

The Changing Nature of Luxury in China

18 Dec 2017 | Added Value

High-end brands need insights on how to grow a presence and prosper in the world’s largest luxury market.

Serving The Squeezed Middle

06 Dec 2017 | Added Value

As the gap between the rich and the poor continues to widen, brands must increasingly make the complex more accessible

How integrated data ecosystems make marketing more personal and more effective

30 Nov 2017 | Added Value

Make your marketing more personal and more effective.

Humanising Data

30 Nov 2017 | Added Value

Four examples of brands humanising data