Shape your brand future

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

Shape your brand future

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

Shape your brand future

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

Shape your brand future

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

Shape your brand future

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

Shape your brand future

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

AI at Kantar

Kantar is your indispensable brand partner in a world being reimagined with AI.

Decoding shopper behaviour to shape your brand future

Worldpanel by Kantar is the Global source of insight that reveals the patterns in shopper and consumer behaviour, to shape your brand’s success, both today and tomorrow.

Future Proof podcast

Kantar's Future Proof features frank discussions with experts as well as insights from brand and business leaders to help you navigate the marketing’s changing landscape. Subscribe now!

Attention beyond views for creative effectiveness

Learn how brands can capture attention through their creative to enhance advertising effectiveness.

Win awards and customers!

As Effie’s Europe strategic insights partner, we tested 200 winning creatives from 2022 and 2023, using LINK AI to uncover what makes them so effective. Download the booklet to learn the secrets of effective advertising.

Looking for media content?

Discover the latest trends, insight & data into the rapidly evolving media landscape at KantarMedia.com

Connected Innovation

A guide to innovating differently. We’ve combined the latest thinking from Kantar’s innovation experts with data-driven insights and case studies from successful brands to answer some of your innovation challenges.

Marketing Trends 2024

From insights to behaviour, from culture to data, we cover some of the key trends that we see emerging and growing over the next year

Build your brand with faster insights

Accelerate consumer understanding with Kantar Marketplace, a market research platform that combines agile research products, powerful analytics and deep brand-building expertise.

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Global scale, local relevance

Our strength lies in the unrivalled diversity of our people, methodologies, specialisms and points of view that seamlessly fuse to give us a unique and complete understanding of people, across the world.

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Inspiration

Mistrust and rejection: The impact of greenwashing and social washing on brands

52% of people globally say they have seen, or heard, false or misleading information about sustainable actions taken by brands.

09 November 2023

Five lessons learned from the most innovative brands worldwide

Kantar’s Outstanding Innovation Awards celebrate the most innovative brands worldwide and show how they consistently used innovation as a driver for growth.

17 May 2023

Learning from the most inclusive brands

Brands have a social and commercial responsibility to be more inclusive but it takes more than just good intentions to get this critical area right.

27 July 2023

What Large Language Models could mean for market research

Siri on steroids or the future of the industry? We discuss the potential applications and limitations of Large Language Models.

31 March 2023

Need something more tailored to your world?

Our global insights span 90 markets, covering everything from analytics and research to brand growth and advertising.

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Careers at Kantar

Would you like to uncover fascinating insights, within a global company that leads the way in human understanding? At Kantar you can join 28,000 colleagues who help do that, every day.

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