Strategic marketing that works

AddedValueGroup

RT @IconAddedValue: Tip of the day: 5 “must dos” to follow for successful #brand experience innovation @AddedValueGroup https://t.co/2sP4kM…

25th July 2016

Philips

Where is haircare headed?

Godiva

Taking a bigger bite of the chocolates market

Advil

Taking the pain out of re-positioning

Maximuscle

Supplementing a brand portfolio to win big

Pernod Ricard

Oddka by Wyborowa: Adding flavour to the vodka category

Yakult

How do you release the genie from the bottle?