Strategic marketing that works

Arla

How to milk growth opportunities in dairy

Philips

Where is haircare headed?

PepsiCo

Bringing snacks and drinks together

Nestlé

Filtering Africa’s coffee culture

Nissan

How to create a consistent brand personality for a global car giant?

McDonald’s

Mobilising a fast food giant against a changing culture

Audi

Driving beyond "Vorsprung durch Technik"

Advil

Taking the pain out of re-positioning

Godiva

Taking a bigger bite of the chocolates market