Bart Michels

Global Chief Executive Officer

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Bart graduated from UCL with a BSc in Economics and a life-long passion for rugby.

His career has spanned brand management at GlaxoSmithKline, innovation, advertising and media at Kellogg’s, marketing management at Coca-Cola UK and brand and communications at Virgin Media (formerly NTL).

Bart joined Added Value in 2003, and has won and developed many of our most significant client relationships: Vodafone, HP, P&G, Mars, Jaguar Land Rover and Barclays.

Prior to becoming CEO of the global Added Value business, he was Managing Director of Added Value UK.  Bart is also a trustee of Street Child Africa, the only UK charity entirely devoted to helping street children across the African continent.

Chris Prox

Chief Executive Officer, Germany & Operations Lead

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After starting his career with GTP/Gemini Consulting, Chris joined Icon when it was just 15 months old, thriving on the challenges and opportunities of a rapidly growing business.

He became Managing Director in 1998 and was appointed to Added Value’s global executive committee in 2004 as CEO Asia Africa. In 2006 Chris took over responsibility for the German business as CEO for Icon Added Value. He also looks after Added Value’s offices in China, Italy, Poland and Russia.

Chris specialises in brand equity and communication, looking after clients like Audi, Nestlé and Colgate Palmolive.

Jonathan Hall

President North America Consulting & Digital Lead

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Jonathan joined Added Value UK in 2005 to work on global clients, before moving to head up Added Value France three years later. In 2011, he became Managing Director of Added Value Cheskin in San Francisco.

He specialises in brand strategy development and innovation with experience ranging from multi-national packaged goods, financial services, technology, pharmaceutical and utilities groups through to leisure players, retailers and luxury businesses as well as government departments, universities and charity organizations.

A long-standing member of the editorial board of the International Journal of Brand Management, Jonathan is also an Oxford University graduate.

Katie McClintock

Chief Executive Officer, Greater China

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Katie is a brand expert with more than 18 years of marketing and research experience both agency and client-side.  Throughout her years at PepsiCo Asia Pacific and Added Value UK, she has developed numerous brand strategies that resonate with the target consumers.

Since joining Oracle Added Value, her experience in building insight-led marketing solutions, particularly in the areas of market segmentation, innovation and portfolio planning, has helped clients like PepsiCo, Mars, Wrigley and Brown Forman solve marketing challenges and achieve brand growth.

Kelly Smith

Global Chief Finance Officer

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Starting out as a Chemist, Kelly swapped the life of Bunsen burners to train as an accountant with Coopers and Lybrand, then joining Research International and the world of market research.

Her career spans roles at BBC World Service, Ogilvy and Mather PR, and RI as FD Asia Pacific basic in Singapore, and then Continental Europe and Africa. She then moved to The IPD Group, (now part of MSCI) as their Group FD.

Five years later, Kelly returned to WPP with TNS Sifo in Sweden and the PR agency Cohn and Wolfe in London before joining Added Value as Chief Financial Officer in 2012.

Maggie Taylor

Chief Executive Officer, North America

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Armed with a BA in Psychology from Brown University, Maggie began her professional study of behaviour in the famed Cellar of Macy’s Herald Square, which fuelled her passion for marketing and next role at VST, where she both produced and tested ads.

Maggie then teamed up with Diagnostic Research where she partnered Marc Agostini in building DR into one of North America’s most creative communication’s research agencies.

Shortly after joining WPP, Maggie led the business into a merger with Added Value, Icon Brand Navigation and Oracle Research. For the last 10 years Maggie has led the development of AV NA and is the brains behind Added Value’s Cultural Traction™ study.

Marie Ridgley

Global Client Leader & Major Clients Lead

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Equipped with 12 years of client-side marketing experience in fashion retail and alcoholic beverages, Marie joined Added Value’s London office in 2000.

She has worked with clients on innovation, brand positioning, brand architecture and portfolio planning with particular focus on turning consumer, cultural and brand insight into new ideas and propositions to drive business growth.

Her sector experience spans FMCG, retail and financial services across clients such as Danone, Proctor and Gamble, Lloyds Banking Group, Blockbuster Entertainment and MaxiNutrition.

After five years jointly running the London office, Marie became Managing Director of Added Value New York in 2011.

Paul Cowper

Managing Director, United Kingdom & Creativity Lead

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Graduating with a degree in the History of Art, Paul began his career with BT just as their market stronghold was floundering. But it was at Pearlfisher that he discovered a nascent interest in brands whilst running accounts like Unilever and Pernod Ricard. Following his interests, Paul moved to Interbrand and then Brandsmiths.

In 2008, he joined Added Value to run the brand team and lead clients like Vodafone, Waitrose, Microsoft, Diageo and Arla. He was then made Deputy Managing Director in early 2012 and Managing Director in July 2013.

Paul’s expertise are in facilitation, brand positioning and concept development.

Paul McGowan

Chief Marketing Officer

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After studying Medieval Italian Literature at Oxford University, Paul joined Added Value London in 1991. The business was then a start-up marketing agency of just 15 consultants.

Following this, he was promoted to the board of the UK business at just 26 years old before moving to the Added Value Group executive committee.  He has since championed Added Value’s client and offer development with a particular interest in Positioning and Innovation.

As well as working on some of the business’ larger client relationships, Paul is Added Value’s Chief Marketing Officer, and is responsible for the development of Added Value’s promise and reputation.