Mathilde joined Added Value in 2014, bringing with her 20 years of experience in consulting, encompassing communication, brand strategy, branding and design.
Mathilde started her career in advertising, working with Procter & Gamble at Leo Burnett, before joining Landor, the branding and design firm, where she led several rebranding programmes for clients such as Citroën, and launched an innovation practice. She founded the Unlimi-Ted collective in 2011, a new agency model specializing in brand strategy and identity, where she helped many brands, ranging from luxury to BtoB, to redfine themselves .
Mathilde loves to identify new opportunities for her clients. She has a positive mindset, and loves to share her experience with others. She is a regular speaker at HEC in the fields of strategic brand management, innovation, and creativity.