In the News: Press Coverage

01 Jan 2014|Added Value

For any press related queries please contact Tali Beedle, Group Marketing; t.beedle@added-value.com

April 16 | The Huffington Post | Get in Character: Using Archetypes to Breathe New Life Into Your Brand | USA

February 16 | Research Live | Waning Cultural Relevance of Oscars and Grammys | USA

February 16 | Daily Research News | Added Value Launches SNAPSHOT Brand Measure | USA

February 16 | Research Live | Added Value And Zappistore Join Forces With SNAPSHOT Launch | USA

February 16 | MediaPost | Finding Right Balance in Sustainable Supply Chain Messaging | USA

January 16 | The Huffington Post | The Black History Month of Tomorrow | USA

January 16 | Marklives/Media Update | Top 5 Tips to Reach Iconicity | France

January 16 | Marklives/The Marketing Site/Media Update | 3 Steps to Brand Iconicity | France

January 16 | Media Post | Superbowl Sunday and the Battle of Niche vs. Mass | US

January 16 | Luxury Society | Luxury Target: The Rise of Chinese Millennial Travellers | China

January 16 | Multichannel Merchant | Brand Lessons for the New Retail World | US

January 16 | Saturday Star | Premium Brands Just Keep On Walking  | SA

December 15 | MediaPost | Selfies Can Save The World And Other Tips For Selling Climate Change  | US

December 15 | Huffington Post | Hiring a Diverse Workforce is Great, but How Will Companies Keep Them?  | US

December 15 | MediaPost | Why NBC’s Wiz is Right on Time  | US

November 15 | MediaPost | Fast-Fashion Fright | US

November 15 | Luxury Society| Top 5 Ways to Win China Luxury | China

November 15 | Finweek | Are local brands missing the mark? | SA

November 15 | Marklives| Tuned: What does it mean to be ‘masculine in South Africa today? | SA

November 15 | The Marketing Site | Mastering the Power of Premium Brands for Growth | SA

November 15 | Huffington Post | What the 2016 Pirelli Calendar Actually Reveals | US

November 15 | Marklives | Homegrown: Rewriting the rules — the growth of value brands | US

November 15 | Adweek | 3 Ways to Tap Into What Really Matters to Millennials, and All People | US

October 15 | Luxury Society | Is Europe Losing Its Grip On Luxury | US

October 15 | Warc | Understanding Women | UK

October 15 | MediaPost | Chipotle gives new life to paper to-go bag | US

October 15 | Fast Moving | Marketers: Get yourself a front row seat in your consumers’ lives | SA

October 15 | MarkLives | Tuned: Digital youth creatively defining African tech innovation | SA

October 15 | Media Post | Boomers Control $14 Trillion, Essential To Growing a Business | US

October 15 | Marketing: green | The ‘New and Improved’ Sustainable Development Goals. Why Should Brands Care? | US

October 15 | Huffington Post | Giving Your Brand a Future Edge | US

September 15 | Media Post | Q&A: Gen Y Not as Open to Diversity as Marketers Think | US

September 15 | Triple Pundit | Brands Address Global Water Crisis with Win-Win Strategies | US

September 15 | Biz Community | The revival of feminism: are South African brands sleeping? | SA

September 15 | Contagious | Opinion / Authenticity By Numbers | UK

September 15 | MediaPost | The Future of Luxury Wearable Tech? | US

September 15 | Strategic Marketing Magazine | Why we need to break the LSM stereotypes and move into a new reserach era | SA

September 15 | MarkLives | Tuned: Smells like teen spirit! | SA

September 15 |Triple Pundit | Brands Address Global Water Crisis with Win-Win Strategies | US

September 15 |Biz Community | The revival of feminism: are South African brands sleeping? | SA

September 15 | Digital Marketing Magazine | Luxury: Pioneering the Digital Marketing World | UK

September 15 | Adweek | Teflon Tom: Why Brady’s Brand Remains Bulletproof | US

August 15 | Huffington Post | Newstalgia and Why There’s No Such Thing as the Throwback | US

August 15 | Luxury Society | The Museumification of French Luxury? | France

August 15 | Little Black Book | Understanding the US Consumer: Cultural Interpretation | US

August 15 | Forbes | Finding the Insights to Take Campaigns Global | US

August 15 | Techonomy | What the Pope’s Climate Message Means to Marketers | South Africa

August 15 | Huffington Post | Top 5 Tips for Luxury Brands to Connect with Consumers | US

August 15 | Media Week | The new feminine plural: why marketers must embrace the multifaceted woman | UK

August 15 | Marketing Magazine | The new feminine plural: why marketers must embrace the multifaceted woman | UK

August 15 | The Media Online | Characterlab helps marketers understand the modern woman | South Africa

August 15 | The Media Online | Multifaceted femininity: Reinventing the female stereotype in brand communication | South Africa

August 15 | MarkLives | Top 5 Ways to Talk to Women in 2015 | France

August 15 | MarkLives | The Feminine Plural and Today’s Archetypes | France

July 15 | Biz Community | Top 5 ways to talk to women in 2015 | South Africa

July 15 | Huffington Post | TV Land’s Dukes of Hazzard Slippery Slope | US

July 15 | The Media Online | Innovation myths and six ways to inspire it | South Africa

June 15 | Marketing Magazine | Why cultural vibrancy is the new essential partner for growth | UK

June 2015 | WARC | Diageo and Added Value on making culture pay | UK

May 15 | The Saturday Star | Gen Zs: Born free with everything for the taking… | South Africa

May 15 | Digital Marketing Magazine | From Saying to Doing! | UK

May 15 | MarkLives | 2015 is Shaping into ‘The Year of Enrichment’ – Why? | South Africa

May 15 | Techonomy | Empowering Women One Brand at a Time | US

April 15 | Huffington Post | The Feminine Plural | US

March 15 | Little Black Book | 8 Must-Know Trends from SXSW | US

February 15 | MarkLives | Lessons from the roadside | South Africa

February 15 | MarkLives | Why brands should click, tag, post on Instagram | South Africa

January 15 | Marketing | Luxury Brands are on a Rolls in 2015 | UK

January 15 | The Marketer | How to Inspire Loyalty in the Digital World | UK

December 14 | Kantar | UK Black Friday roundup | UK

December 14 | Kantar | In the Marketer’s Chair with David Wheldon | UK

November 14 | Digital Marketing Magazine | Personalisation is key | UK

November 14 | The Guardian | Primark profits surge 30% after ‘magnificent year’ | UK

November 14 | Fresh Business Thinking | Brand Building lessons from Start Ups| UK

October 14 | The Telegraph | Homebase to close one in four stores as Britain’s love of DIY fades | UK

October 14 | MarkLives | Matching Retail Value and Brands | South Africa

October 14 | Marketing Spread | Added Value SA Appoints New MD | South Africa

October 14 | MarkLives | When Jozi Meets Soweto | South Africa

October 14 | MarkLives | The Revival of African Aesthetics | South Africa

October 14 | Huffington Post | Hispanic Heritage Month: Celebrating and Pondering | US

October 14 | Techonomy | Money That Aims to Pack a Positive Punch | US

October 14 | WARC | Chinese Brands to Storm Luxury Market | China

October 14 | Campaign Asia | Luxury Brands of Chinese Origin to Rule the Roost | China

October 14 |Digital Marketing Magazine |Fail Better | UK

October 14 |Digiday | Opinion: JCPenney goes tone deaf on breast cancer | US

October 14 |Digiday | How Tumblr’s making its case to brands |US

October 14 |Tumblr | Brand content on Tumblr drives consumer action| US

September 14 | LSA Magazine | An Interview on the Changing Image of Seniors | France

September 14 | BBC Business Live | Aldi Results | UK

September 14 | MarkLives | Brands that Tackle Food Waste can Woo Consumers | South Africa

September 14 | The Media Online | How Brands Can Shape the DIY Phenomenon | South Africa

September 14 | The Marketing Site | Forget BRIC, think MINT | South Africa

September 14 | Huffington Post | 10 Things to Watch from the US Open | US

September 14 | Digital Marketing Magazine | A Picture Tells a Thousand Words | UK

September 14 | Fresh Business Thinking | Top 5 Ways to Win on Social Media | UK

September 14 | Kantar | 5 Cultural Tensions Asian Moms are Facing | Hong Kong

September 14 | Research Live | The Next Generation Approach to Brand Equity Tracking  | US & Germany

September 14 | Marketing Magazine | From Data Scientists to Cultural Connectors – Meet Your New Team | UK

August 14 | The Wire | Marketing: the next generation | UK

August 14 | Shanghai Daily | ‘Made in China’ promotion must tap national pride | China

August 14 | Research-Live | Added Value Launches tracking service | US

August 14 | Media Post | Conference: Social Media Insider Summit. Speaker Panel | US

August 14 | Huffington Post | Top 5 Ways Brands Can Shape the DIY Phenomenon | US

August 14 | Huffington Post | Hispanics Seeking Hispanics at the Movies? | US

August 14 | Digital Marketing Magazine | How to win in mobile | UK

August 14 | Daily Research News | Added Value Launches Activator Brand Tracking Tool | US

August 14 | Bulldog Reporter | Added Value Launches Activator: Next Generation Tracking | US

August 14 | BBC News | Coca-Cola deal | UK

July 14 | Travel & Tourism Spread | Sustainability and informed seafood purchasing choices | SA

July 14 | The Wall Street Journal | Is Russell Stover Deal a Sweet Marketing Play for Lindt? | US

July 14 | The Marketing Site | Soccer World Cup – Getting Social Media Right | SA

July 14 | The Grocer | Sainsbury’s and Netto tie-up is a smart move | UK

July 14 | Techonomy | A Food Waste Reduction Movement Gathers Steam | US

July 14 | Short Awards | Announcement Real Time Academy | US

July 14 | Retail Week | Morrison’s new chairman: What the analysts say | UK

July 14 | MU Marketing Update | Added Value investigates consumer behaviour towards marine environmentalism | SA

July 14 | Media Avataar Middle | East Soccer World Cup – Getting Social Media Right | SA

July 14 | MarkLives.Com | Tuned: Authenticity the ‘BOS’ | SA

July 14 | Marketing Spread | Soccer World Cup – Getting Social Media Right | SA

July 14 | Huffington Post | Future of Soccer in the US | US

July 14 | Huffington Post | A Food Waste Reduction Movement Gathers Steam | US

July 14 | Fresh Business Thinking | The Power of Creating a Brand | UK

July 14 | Fresh Business Thinking | Making Your Business Mobile Ready | UK

July 14 | Forbes | A Food Waste Reduction Movement Gathers Steam | US

July 14 | Digital Marketing Magazine | Growth via Generosity Not Greed | UK

July 14 | Bloomberg | Pernod Seeks Profit Boost With a Little Vodka From Berlin | UK

July 14 | BizCommunity.com | The next decade of disruption | SA

July 14 | BizCommunity.com | Soccer World Cup – Getting Social Media Right | SA

July 14 | BBC News | Morrison’s Chairman | UK

July 14 | Automotive World | Aston Martin shoots for super luxury with Lagonda revival | UK

June 14 | The Media Online | Connecting with social media at the #WorldCup | SA

June 14 | The Marketing Site | Football World Cup 2014 – Let The Marketing Games Begin | SA

June 14 | The Marketing Site | Five Ways For Brands To Win In India | SA

June 14 | The Marketing Site | African Game Changers For Growth | SA

June 14 | The Grocer | Soft drinks work to a new agenda | UK

June 14 | RW Connect | IIeX Atlanta 2014 | US

June 14 | News 100 | Five Ways For Brands To Win In India | SA

June 14 | MU Marketing Update | Super Bebe uses a social marketing approach to combat malnutrition in Mozambique| SA

June 14 | MU Marketing Update | Are you using mobile in a scalable way to engage your customers? | SA

June 14 | Media Post | Does Brazil Matter for Brand Owners? | US

June 14 | Media Avataar Middle East | Football World Cup 2014 – Let The Marketing Games Begin | SA

June 14 | Media Avataar Middle East | African Game Changers For Growth | SA

June 14 | MarkLives.Com | Tuned: Financially available | SA

June 14 | Marketing Spread | Football World Cup 2014 – Let The Marketing Games Begin | SA

June 14 | Kantar.com | How brands are scoring | US

June 14 | International Business Times | InBev, Coca-Cola May Find Expensive Marketing Won’t Work At World Cup | US

June 14 | Insight Innovation | Studio Interview: A Discussion on Mobile Innovation with Zoe Dowling | US

June 14 | Insight Innovation | Conference: lleX. Speaker | US

June 14 | Huffington | Post Does Brazil Matter for Brand Owners? | US

June 14 | Global Spread | Five Ways For Brands To Win In India | SA

June 14 | Global Spread | African Game Changers For Growth | SA

June 14 | Global Spread | Added Value assists with food fortification, water purity innovation in Mozambique | SA

June 14 | CBN | Telling Stories Ssing Data | China

June 14 | Biztech Africa | African Game Changers For Growth | SA

June 14 | American Marketing Association | Conference: ART Advanced Research Techniques Forum. Speaker | US

May 14 | The Marketing Site | The Sweet Smell of success | SA

May 14 | The Marketer | Food for thought | UK

May 14 | The Market Research Blog | Part 2: The Endless Possibilities of Mobile Market Research | US

May 14 | The Future of Global Intelligence | Conference: The Future of Consumer Intelligence. Speaker | US

May 14 | Retail Spread | The Sweet Smell of success | SA

May 14 | Retail Spread | Five ways for SA brands to win in India | SA

May 14 | Market Research in the Mobile World | Conference: Market Research in the Mobile World. Speaker | US

May 14 | Media Post | Millennial Latinas Are Optimistic And Tweet About It | US

May 14 | MarkLives.Com | Tuned: L’Oreal, in touch and in tune with African hair | US

May 14 | Marketing Update | The sweet smell of success – what drinks giant Diageo learnt from the fragrance sector | SA

May 14 | Marketing | Conference: Older Richer Wiser. Speaker panel | UK

May 14 | Marketing | Burberry brand undamaged by Angela Ahrendts’ departure | UK

May 14 | Fresh Business Thinking | Dr Dre Confirms Apple to Buy Beats for $3.2bn in Online Video | UK

May 14 | Digital Marketing Magazine | Remote Memory | UK

May 14 | BizCommunity.com | Why trends matter | SA

May 14 | Automotive World | Just press go: Google debuts self-driving prototype | UK

May 14 | Ad Focus | The sweet smell of success – what drinks giant Diageo learnt from the fragrance sector | SA

May 14 | Ad Focus | African game changers for growth | SA

April 14 | Huffington Post | Top 10 Learnings from Designs of the Year 2014 | US

April 14 | Automotive World | Bentley plug-in – a lighter shade of green | UK

April 14 | Trend Africa | How to win in Mobile Marketing | SA

April 14 | The New York Times | Accounts and People of Note in the Advertising Industry | US

April 14 | The Media Online | Create, curate, connect, community: meet Generation C | SA

April 14 | The Marketing Site | A cultural eye on trends shaping consumer behaviour | SA

April 14 | Research-Live | Added Value appoints Hall to lead new consulting practice | US

April 14 | Media Post | People on the Move | US

April 14 | MarkLives.Com | Fair Exchange: How the tough economy is changing retail | SA

April 14 | MarkLives.Com | Fair Exchange: A highly functional trade between brands and consumers | SA

April 14 | Marketing Spread | A cultural eye on trends shaping consumer behaviour | SA

April 14 | Kantar.com | Creative disruption or dystopia? | US

April 14 | ESOMAR | Le Printemps des Etudes conference Speaker running a workshop on “Making sense of emotions” | France

April 14 | Bulldog Reporter | Jonathan Hall Tapped to Lead New Consulting Practice at Added Value | US

March 14 | Trend Africa | Dawn of the brands and rise of the robots | SA

March 14 | The Media Online | Six top trends shaping consumer behaviour in 2014 | SA

March 14 | The Marketer | How to optimise your brand in the digital era | UK

March 14 | The Advertising Research Foundation | Conference: THINK 2014. Key speaker | US

March 14 | Media Post | Top 10 Trends To Emerge From SXSW | US

March 14 | Media Post | African-Americans Seek Authenticity In Ads | US

March 14 | Huffington Post | Top 10 Trends To Emerge From SXSW 2014 | US

March 14 | Fund Action Magazine | Ad Campaign of the Year | US

March 14 | CASRO | Conference: Digital Research. Speaker | US

March 14 | Advertising Age | How Big Data Shapes AT&T’s Advertising Creative | US

February 14 | Marketing | The Forgetful Age – are mobiles replacing our memories? | UK

February 14 | Huffington Post | Cheerio’s Embraces Ethnic Norm Shifting, But There Are Brand Missteps | US

February 14 | Harvard Business School | Conference: The Consumer Revolution: Redefining Retail & Luxury for the next decade. Speaker Luxury Panel | US

February 14 | Financial Times | Blackstone agrees to take 20% stake in Versace | UK

February 14 | Bulldog Reporter | Stubbing Out the Habit Loop—Why Stopping Cigarette Sales in October Could Be Key to CVS’s Success | US

February 14 | Bulldog Reporter | Sex, Sentiment and Silliness in Super Bowl Ads—But What About the Opportunity to Shape the Cultural Conversation? | US

February 14 | Bloomberg | Business Week Russian Standard Vodka’s Billionaire Owner Takes on Diageo | UK

February 14 | Bloomberg | Billionaire Russian Tariko Aims to Overtake Smirnoff-Maker Diageo | UK

February 14 | MarkLives.Com | Fair Exchange: Why predictability is a critical brand characteristic | SA

February 14 | MarkLives.Com | Collaborative Consumption – Opportunity Or Threat For Brands? | SA

January 14 | The Grocer | Why the Hovis deal marks a new era of opportunity at Premier | UK

January 14 | MarkLives.Com | Fair Exchange: Equal benefits | SA

January 14 | Marketing | Why China is losing its (lip) gloss for some Western brands | UK

January 14 | Fresh Business Thinking | Hovis deal | UK

January 14 | Food Manufacture | Mixed reaction to Premier Foods’ Hovis partnership with Gores | UK

January 14 | Computer Business Review | One lesson all tech companies should learn from Apple | UK

January 14 | Shopping and Retail South Africa | South Africa’s Marketing Landscape in Flux | SA

January 14 | MarkLives.Com | Fair Exchange: Brands must have a purpose to win with people | SA

January 14 | GreenBook Blog | The 50 Most Innovative Companies In Market Research | US

 

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