Digital Brand Experience

25 Sep 2017|Added Value

1. Virtual and Augmented Reality

With the increased sophistication and ubiquity of virtual and augmented reality, immersive content has become an integral part of MTV and Gap‘s digital brand experience.

2. Collaboration with Influencers

Maybelline, Glossier and Revolve successfully employ influencer marketing strategies, connecting with  ad-averse consumers in search of niche curation and specialized expertise.

3. Digitizing the Retail Experience

From Rent the Runway’s flagship, Sephora’s Color IQ, to Rebecca Minkoff’s smart walls, on- and off-line brand experiences are becoming increasingly blurred.

4. Rise of Instantaneous

To cut through infinite information, brands are delivering instantaneous and organic content. See how Samsung, Microsoft’s Xbox and Twitter live stream to capture audiences’ imaginations.

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