We are Added Value

A Global Marketing Consultancy

Strategic marketing that works

AddedValueGroup

Only 3% of over 50s think advertising targets them http://t.co/mRru1d4oCa #marketresearch #mrx

24th October 2014

McDonald’s

Mobilising a fast food giant against a changing culture

Bush’s

Infusing iconic Americana with Latin flavour (and positioning)

AIA

Insuring the human connection through brand positioning

PepsiCo

Bringing snacks and drinks together

Advil

Taking the pain out of re-positioning

Infiniti

Steering towards fear to create luxury automotive confidence

Nestlé

Filtering Africa’s coffee culture

Philips

Where is haircare headed?