Strategic marketing that works

AddedValueGroup

RT @BartAMichels: Top CMO session @dwheld and @JimStengel fearless brand leadership & cultural value. #cannelions #kantar #addedvalue http…

24th June 2016

Martell

Activating a new product for a key target segment

Nestlé

Filtering Africa’s coffee culture

Godiva

Taking a bigger bite of the chocolates market

Bush’s

Infusing iconic Americana with Latin flavour (and positioning)

Pringles

How to get people crunching at Christmas?

Purina

My Dog is... Because small is special

Yakult

How do you release the genie from the bottle?

Philips

Where is haircare headed?