Strategic marketing that works

AddedValueGroup

#Millennials are changing the face of #marketing. The 'funnel' approach no longer cuts it. Find out why in Edits: https://t.co/zrIOfrcT0x

23rd August 2016

Boursin

Building brand equity for France’s favourite fromage

GSK

Helping the over 50s to age well

Peroni

How to turn a local beer into a global brand

Essence

Black like me? How do African American women see themselves in media?

Infiniti

Steering towards fear to create luxury automotive confidence

Pringles

How to get people crunching at Christmas?

Vodafone

Making a connection with the power-house of youth

Godiva

Taking a bigger bite of the chocolates market