How to stay ahead of the herd

Müllermilch is a well-loved brand, not just a flavoured milk. But how do you stay ahead of the herd? Stop moving for a second and you get trampled.

Müllermilch stays fresh by generating a steady flow of innovative and creative ideas, from new bottle shapes to surprising flavours. And with its clever “moo in a bottle” ad campaign, Müllermilch has added a useful audio dimension to its brand messaging.

We test the market’s reaction to these admirably bold moves and track the brand’s health and progress using our bespoke KPI measurement tools. We’re helping the brand stay culturally vibrant.

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