ForeverMark

Diamonds really are forever

Although De Beers has always enjoyed a strong heritage in India, they wanted to understand how their brand, Forevermark, could drive growth in a market that has grown exponentially.

To help them understand this emergent world of luxury, we created a process that allowed the global marketing team to experience a side of India they would have missed from behind a viewing mirror.

For five days we immersed and guided them through the world of luxury in Delhi and Bangalore.  Allowing them to experience, first hand, what the lives and needs of their consumers are and how attitude and behaviour is influenced by the rich cultural context so present in that market.

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We now have a fuller, rounded view of the market than we have ever had before and we refer back to Added Value’s findings all of the time.

Head of Brand Planning