Strategic marketing that works

Yahoo!

Helping marketers become better storytellers

McDonald’s

Mobilising a fast food giant against a changing culture

Advil

Taking the pain out of re-positioning

Arla

How to milk growth opportunities in dairy

Martell

Activating a new product for a key target segment

Maximuscle

Supplementing a brand portfolio to win big

Philips

Where is haircare headed?

Infiniti

Steering towards fear to create luxury automotive confidence

Pernod Ricard

Oddka by Wyborowa: Adding flavour to the vodka category