Strategic marketing that works

AddedValueGroup

RT @AndreaM_Stocks: Chatbots And The Future of Conversation Between Brands and Customers: https://t.co/FtA4hz9Bkk #AI #Chatbots #SocialMedi…

29th July 2016

Godiva

Taking a bigger bite of the chocolates market

McDonald’s

Mobilising a fast food giant against a changing culture

Bupa

Carving a big blue space out of China’s health insurance market

Philips

Where is haircare headed?

Infiniti

Steering towards fear to create luxury automotive confidence

Pernod Ricard

Oddka by Wyborowa: Adding flavour to the vodka category

AIA

Insuring the human connection through brand positioning

Yakult

How do you release the genie from the bottle?