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Strategic marketing that works

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23rd July 2014

Godiva

Taking a bigger bite of the chocolates market

Infiniti

Steering towards fear to create luxury automotive confidence

Martell

Activating a new product for a key target segment

Pringles

How to get people crunching at Christmas?

Herta

Repackaging the sustainable message

Iglo

How to make the captain cool again

Purina

My Dog is... Because small is special

Philips

Where is haircare headed?

Arla

How to milk growth opportunities in dairy