Strategic marketing that works

Pringles

How to get people crunching at Christmas?

Purina

My Dog is... Because small is special

Unilever

Unilever’s commitment to sustainability

AIA

Insuring the human connection through brand positioning

Advil

Taking the pain out of re-positioning

Infiniti

Steering towards fear to create luxury automotive confidence

Iglo

How to make the captain cool again