Strategic marketing that works

AddedValueGroup

RT @IconAddedValue: Tip of the day: 5 “must dos” to follow for successful #brand experience innovation @AddedValueGroup https://t.co/2sP4kM…

25th July 2016

Martell

Activating a new product for a key target segment

Maximuscle

Supplementing a brand portfolio to win big

Boursin

Building brand equity for France’s favourite fromage

Arla

How to milk growth opportunities in dairy

Bupa

Carving a big blue space out of China’s health insurance market

Pernod Ricard

Oddka by Wyborowa: Adding flavour to the vodka category