Strategic marketing that works

AddedValueGroup

RT @bkush: 5 must do's for successful #brand tracking https://t.co/er21DLbXmw My latest for @AddedValueUS #mrx #newmr #kantar

30th September 2016

Maximuscle

Supplementing a brand portfolio to win big

Infiniti

Steering towards fear to create luxury automotive confidence

Bupa

Carving a big blue space out of China’s health insurance market

Pernod Ricard

Oddka by Wyborowa: Adding flavour to the vodka category

Essence

Black like me? How do African American women see themselves in media?

Boursin

Building brand equity for France’s favourite fromage

Herta

Repackaging the sustainable message

Advil

Taking the pain out of re-positioning